How to Be Esports Content Strategist - Job Description, Skills, and Interview Questions

Sep 17, 2021 / 5 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

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The rise of esports has created a huge demand for content related to competitive gaming. As a result, the need for Esports Content Strategists has increased exponentially. These professionals are responsible for creating content that not only informs and entertains viewers, but also promotes players, teams, tournaments, and sponsors.

To be successful in this role, strategists must have an in-depth understanding of the esports industry, its audiences, and their preferences. They must also have strong writing and communication skills, as well as the ability to create engaging content that resonates with viewers. With the continued growth of esports, the role of Esports Content Strategist will become increasingly important in the industry.

Steps How to Become

Obtain a bachelor's degree. To become an Esports Content Strategist, it is recommended to obtain a bachelors degree in marketing, communications, public relations or a related field.
Gain experience. Gaining experience in content creation, analysis, and strategy is essential for becoming an Esports Content Strategist. This can be done through internships or volunteer positions at related organizations.
Establish relationships. Establishing relationships with other players, teams, and organizations in the Esports industry is important for becoming an Esports Content Strategist. Developing knowledge of the industry and staying up to date on trends is also important.
Develop skills. Take courses on digital marketing, content creation, and strategy to develop the necessary skills. It may also be helpful to learn how to use different types of software such as Adobe Photoshop and Adobe Illustrator.
Find a job. Once you have the necessary qualifications and experience, you can begin applying for jobs as an Esports Content Strategist. You can search online job boards or inquire at related organizations.

The Esports Content Strategist must constantly stay ahead and capable to remain successful. To do so, they must remain up-to-date on the latest trends and technologies in the esports industry, as well as understand the needs and desires of their target audience. They must also have a thorough understanding of the competitive landscape, including what other teams or players are doing, to ensure that their content stands out.

having a strong network of contacts and resources to draw from can help the strategist produce more creative and effective content. a willingness to take risks and push boundaries can give their strategies an edge over the competition. by staying informed and utilizing the right tools, a content strategist can ensure they remain ahead and capable in the ever-evolving esports industry.

You may want to check Esports Videographer, Esports Account Representative, and Esports Talent Scout for alternative.

Job Description

Develop and execute content strategies for esports competitions, tournaments, and events
Create and implement content marketing plans for esports teams and organizations
Research and monitor industry trends to identify new opportunities for esports content
Develop content ideas, stories, and campaigns around esports
Write and produce content for esports websites, blogs, social media, and other channels
Source images, videos, and other assets to create compelling esports content
Collaborate with esports teams, organizations, and personalities to create engaging content
Manage the production of content from concept to launch
Analyze the performance of content to inform future strategies
Monitor competitive landscape and industry news to inform content strategies
Develop relationships and partnerships with influencers and content creators in the esports industry
Stay up-to-date on the latest trends in gaming and esports

Skills and Competencies to Have

Knowledge of the esports industry and landscape
Understanding of the various esports titles and games
Experience in creating and managing content
Ability to work collaboratively with internal and external stakeholders
Excellent communication and interpersonal skills
Proficient in using social media platforms
Strong analytical and problem-solving skills
Ability to think strategically and make decisions quickly
Proven experience in developing and executing effective campaigns
Familiarity with the latest trends and technologies in the esports industry

A successful Esports Content Strategist requires a combination of technical know-how and creativity to create engaging content that resonates with their target audience. Their success relies on their ability to understand the current trends in the industry, as well as their ability to effectively communicate the brand's message. This requires a deep understanding of the competitive gaming scene, along with an understanding of current marketing and advertising practices.

Esports Content Strategists must have excellent organizational and analytical skills to ensure that their content is consistent with the brand's goals and objectives. Finally, they must be able to stay up-to-date on the latest technological advances and be able to leverage these resources to create innovative content. By having a strong understanding of all of these components, an Esports Content Strategist can create content that resonates with their audience and helps propel the brand forward.

Esports Programmer, Esports Videogame Developer, and Esports Broadcast Announcer are related jobs you may like.

Frequent Interview Questions

What experience do you have in developing and executing content strategies for esports organizations?
How would you go about creating and implementing a content strategy for an esports team?
Describe how you would approach audience segmentation and targeting in an esports context?
What strategies have you used to maximize reach and engagement with esports fans?
How do you stay up to date on the latest trends and developments in the esports industry?
How do you measure success when it comes to content strategies in the esports industry?
What techniques have you used to create compelling content that resonates with esports fans?
How would you use social media to increase engagement with the target audiences of an esports team?
What challenges have you faced when it comes to developing and executing esports content strategies?
How do you keep content fresh and interesting for a long period of time?

Common Tools in Industry

SEO Research Tool. A tool used to research and analyze how well a website or page is performing in terms of SEO (Search Engine Optimization). Example: Moz.
Content Calendar. A tool to help organize and plan content for an eSports team, including when and where content should be released. Example: Trello.
Social Media Management Tool. A tool to help manage multiple social media accounts and their content. Example: Hootsuite.
Video Editing Software. A tool used to edit videos for streaming, sharing, or posting on social media platforms. Example: Adobe Premiere Pro.
Analytics Tool. A tool to measure the performance of different types of content, such as videos, posts, and articles. Example: Google Analytics.

Professional Organizations to Know

Esports Business Association
Esports Industry Association
The International e-Sports Federation
The Esports Awards
The Esports Integrity Coalition
World Esports Association
Electronic Sports League
UKIE - UK Interactive Entertainment
The British Esports Association
The Professional Esports Association
Esports Trade Association
Global Esports Federation
The National Association of Collegiate Esports
National Association of Professional Esports Coaches
Esports Marketing Association
Esports Ad Bureau

We also have Esports Journalist, Esports Quality Assurance Tester, and Esports Administrator jobs reports.

Common Important Terms

Esports. A form of competitive video gaming that is organized and played professionally, often in tournaments.
Content Strategy. The planning, development, and management of content within a marketing strategy.
Audience Personas. A description of a typical user, based on detailed research and analysis, that helps to inform content strategy decisions.
Search Engine Optimization (SEO). The practice of optimizing content to increase visibility in search engine results.
Brand Storytelling. The process of using stories to create an emotional connection between a brand and its audience.
Content Curation. The selection and organization of content from various sources to create a centralized collection.
Social Media Strategy. A plan for how a company should use social media platforms to reach its goals.
Video Production. The process of creating videos for entertainment, education, or marketing purposes.
Analytics. The practice of analyzing data in order to gain insights into a situation or business.
Influencer Marketing. The practice of using social media influencers to promote products or services.

Frequently Asked Questions

Q1: What is an Esports Content Strategist? A1: An Esports Content Strategist is a professional responsible for creating and managing content related to esports, including live streaming, video and social media content. Q2: What skills do Esports Content Strategists need? A2: Esports Content Strategists need strong knowledge of the esports industry and its various components, as well as excellent writing, editing, video production and social media management skills. Q3: How much do Esports Content Strategists earn? A3: The average salary for an Esports Content Strategist is about $60,000 per year. Q4: What is the job outlook for Esports Content Strategists? A4: The job outlook for Esports Content Strategists is expected to grow significantly over the next few years due to increasing interest in the industry. Q5: What type of organizations hire Esports Content Strategists? A5: Esports Content Strategists are typically hired by gaming companies, broadcasting networks, esports teams, event organizers and other organizations that create or manage esports content.