How to Be Esports Social Media Manager - Job Description, Skills, and Interview Questions

Apr 14, 2021 / 6 Minutes Read / By Albert

How to Become

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The rise in Esports has led to an increased demand for social media managers. As the world of Esports continues to grow, so does the need for these professionals to handle the influx of fans and viewers. By leveraging their knowledge of the industry and understanding of how the different platforms work, social media managers can be used to build and maintain a strong presence for teams, leagues and events.

They can help create content that resonates with fans and viewers, as well as promote events and drive engagement. This in turn leads to more viewership, higher revenue, and a larger audience base, which all benefit the Esports industry as a whole.

Steps How to Become

Develop Your Social Media Presence. As an esports social media manager, it is important to be active and visible on social media. It is a good idea to create a personal profile on each of the major social media platforms, such as Twitter, Facebook, Instagram, and Snapchat. Make sure to build your profile by posting regularly, engaging with other users, and sharing content related to esports.
Increase Your Connections. Develop relationships with other esports professionals, influencers, and organizations. This will help you to build your network and make connections that could be beneficial for your career as an esports social media manager. Additionally, make sure to keep up with the latest esports news, trends, and developments so that you can stay informed of new opportunities.
Build Your Professional Skills. Take the time to build your skill set in areas such as graphic design, video production, photography, copywriting, and analytics. These skills will help you to create compelling content for your clients social media accounts. Additionally, it is important to understand the different platforms and how they work in order to effectively manage social media campaigns.
Earn Certifications. Many employers require an esports social media manager to have certifications in their field. Consider taking courses in social media management or search engine optimization (SEO) to expand your knowledge and showcase your expertise.
Network and Get Experience. Reach out to esports teams and organizations to find job opportunities or internships. You can also join online communities, such as LinkedIn, to connect with potential employers and other esports professionals. Additionally, consider volunteering to gain experience and build your portfolio.
Find Clients. Once you have established yourself as an esports social media manager, start looking for clients. Consider joining job boards or freelancing sites to find potential clients. It is also a good idea to create a website or portfolio showcasing your work and skills. This will help potential clients get an idea of what you can do for them.

As an Esports Social Media Manager, staying updated and efficient is essential for success. To do this, it is important to keep track of the latest trends in the industry and to stay connected with the gaming community. Regularly monitoring the engagement of posts, analyzing the analytics and responding to comments and messages quickly are key elements of success.

utilizing different social media platforms to reach out to potential fans, networking with other Esports professionals, and staying organized with a content calendar can help ensure that all tasks are completed in a timely manner. Taking these steps can help ensure that an Esports Social Media Manager remains up to date and efficient in their role.

You may want to check Esports Operations Manager, Esports Content Creator, and Esports Videogame Developer for alternative.

Job Description

Create and manage social media campaigns to engage esports audiences
Develop creative strategies to grow esports fan engagement
Develop and execute content calendars across social media platforms
Monitor community sentiment and respond to inquiries
Collaborate with esports teams, partners, and sponsors to create content
Manage relationships with influencers and partner organizations
Analyze data to measure the success of campaigns
Stay up-to-date on esports trends to inform content development
Create reports detailing the success of campaigns
Develop strategies to grow followers and increase engagement

Skills and Competencies to Have

Knowledge of current Esports trends and industry developments
Ability to create engaging, high-quality content for social media
Experience in developing and executing successful social media campaigns
Understanding of audience demographics and how to target them effectively
Excellent writing, editing, and proofreading skills
Ability to collaborate with other departments, such as marketing and sales
Proficiency in image editing software (Adobe Photoshop, etc. )
Knowledge of best practices for engaging with fans on social media
Familiarity with analytics tools (Google Analytics, etc. ) to measure the success of campaigns
Ability to manage multiple projects and prioritize tasks efficiently

A successful Esports Social Media Manager should have a keen understanding of the Esports industry, its players, teams, and events. They should be able to create engaging content that resonates with the target audience, while being able to identify trends and create strategies that capitalize on them. they should be skilled in utilizing social media platforms, such as Twitter, Instagram, and YouTube, to their utmost potential.

Good knowledge of SEO and analytics is also essential for a successful Esports Social Media Manager, as it allows them to track and measure the performance of their campaigns and adjust them accordingly. Finally, effective communication and a team-oriented mentality are also essential for a successful Esports Social Media Manager, as it allows them to collaborate with other members of the team and foster relationships with brand partners. All of these skills are critical for a successful Esports Social Media Manager, as they help create positive relationships with fans and brands, maximize exposure, and drive growth.

Esports Brand Manager, Esports Videographer, and Esports Manager are related jobs you may like.

Frequent Interview Questions

What experience do you have managing social media platforms for esports organizations?
What strategies do you use to engage and grow an esports organizations social media presence?
How do you measure success when it comes to social media campaigns?
What tools do you use to monitor and analyze social media performance?
How do you stay up-to-date with the latest trends in the esports industry?
What are your strategies for creating compelling and engaging content for esports social media platforms?
How do you handle negative feedback or criticism on social media?
What techniques do you use to create an authentic and engaging online community?
How do you manage multiple social media accounts at the same time?
What challenges have you faced while managing social media for an esports organization?

Common Tools in Industry

Hootsuite. Social media management platform that allows users to manage multiple social media accounts and schedule posts (eg. Twitter, Facebook, LinkedIn).
TweetDeck. A free tool that allows users to manage multiple Twitter accounts and easily switch between them for post scheduling and tracking.
Buffer. A social media management tool that assists in scheduling and managing posts across multiple platforms (eg. Twitter, Facebook, Instagram).
Sprout Social. A comprehensive social media management platform that provides insights into all social media accounts, and allows users to create and schedule posts.
Sprinklr. A cloud-based platform that provides a suite of social media management tools, including analytics, listening, and publishing capabilities.
Mention. A tool that provides real-time monitoring of mentions of a brand or organization across the web, including social media sites and other online sources.

Professional Organizations to Know

Esports Industry Association (EIA)
Esports Trade Association (ETA)
International eSport Federation (IeSF)
World Esports Association (WESA)
Professional Esports Association (PEA)
Electronic Sports League (ESL)
Global Esports Federation (GEF)
International Video Game Federation (IVGF)
Esports Integrity Coalition (ESIC)
The Esports Observer (TEO)

We also have Esports Tournament Director, Esports Moderator, and Esports Event Coordinator jobs reports.

Common Important Terms

Community Management. The process of engaging with an online community of fans or players to build relationships, increase loyalty and brand awareness.
Content Strategy. The planning, creation, and management of content for a brand or company in order to meet marketing goals and objectives.
Engagement Strategy. The planning and implementation of methods to increase customer engagement on social media platforms.
Influencer Marketing. A type of marketing that focuses on identifying and reaching out to individuals who have the power to influence potential buyers.
Online Tournaments. An event in which teams or individuals compete in an online game or series of games for a prize, often sponsored by an organization or company.
Streamers. An individual who livestreams video game play to an audience on platforms such as Twitch or YouTube.
Social Media Analytics. The process of analyzing data from social networks such as Twitter, Facebook, and Instagram in order to gain insights into user behavior and trends.

Frequently Asked Questions

What is the primary role of an Esports Social Media Manager?

The primary role of an Esports Social Media Manager is to create, coordinate, and execute digital marketing campaigns on social media platforms to promote an esports organization's brand and content.

What platforms are commonly used in Esports Social Media Management?

Common platforms used in Esports Social Media Management include Twitter, Instagram, YouTube, Twitch, and Discord.

What skills are needed to be successful in Esports Social Media Management?

Skills needed to be successful in Esports Social Media Management include marketing, copywriting, communication, graphic design, video editing, and analytics.