How to Be Esports Promoter - Job Description, Skills, and Interview Questions

Jan 27, 2021 / 6 Minutes Read / By Albert

How to Become

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Esports has grown rapidly in recent years, becoming increasingly popular and lucrative. As a result, there is more demand than ever for knowledgeable and experienced esports promoters who can help bring attention to professional tournaments and attract a larger viewership. Esports promoters are responsible for creating and executing promotional strategies, such as social media campaigns, blog posts, and advertisements.

They must also be familiar with the industry, making sure to keep up with the latest news and trends. esports promoters must develop strong relationships with influencers, sponsors, and tournament organizers to ensure the success of the event. A successful esports promoter can bring tremendous value to any tournament or team, greatly increasing its visibility and ultimately leading to more fans and higher revenues.

Steps How to Become

Research Esports. Before you can become an esports promoter, you need to understand the industry. Research popular games, teams, and tournaments.
Create a Promotional Plan. Figure out your target audience and then create a promotional plan based on their preferences.
Develop a Network. Connect with people in the esports industry, such as game developers, tournament organizers, streamers, and other promoters.
Promote on Social Media. Utilize social media platforms to promote esports tournaments, teams, and players.
Write Content. Write articles, blog posts, and other content about esports to help spread awareness of the industry.
Establish Partnerships. Establish partnerships with sponsors and other organizations to help spread the word about esports.
Secure Funding. Secure funding from sponsors or investors in order to cover costs associated with promoting esports.
Attend Events. Attend esports events in order to network and promote your brand.

Esports Promoters are essential for the growth of esports and in order to maximize their effectiveness, they should focus on creating a strong network of stakeholders, utilizing effective marketing techniques and building an engaged audience. Building a strong network of stakeholders is key to success as it allows the promoters to take advantage of the resources that these stakeholders can provide, such as access to sponsors, venues and media outlets. Utilizing effective marketing techniques is also important as it allows promoters to reach larger audiences and attract more people to esports events. Finally, building an engaged audience is essential for long-term success as it increases the number of people attending and watching esports events, which in turn will lead to more sponsorships and revenue.

You may want to check Esports Consultant, Esports Account Manager, and Esports Moderator for alternative.

Job Description

Esports Event Manager: Responsible for organizing and managing esports tournaments, leagues, and other competitive gaming events. This includes planning and budgeting, coordinating with sponsors, recruiting players, and managing the logistics of the event.
Esports Marketing Specialist: Responsible for creating marketing strategies and campaigns for esports organizations, teams, and players to help increase their visibility in the esports industry. This includes developing content, managing social media accounts, creating promotional materials, and engaging with the esports community.
Esports Content Creator: Responsible for creating compelling content related to esports such as videos, articles, podcasts, and livestreams. This includes researching topics, writing scripts, editing videos, and engaging with viewers.
Esports Community Manager: Responsible for managing online communities associated with esports organizations, teams, and players. This includes moderating forums, responding to comments on social media, engaging with fans, and troubleshooting any issues.
Esports Business Development Manager: Responsible for developing and maintaining relationships with partners and sponsors in the esports industry. This includes negotiating deals, creating sponsorship packages, and expanding the reach of the organization.
Esports Analyst: Responsible for analyzing data related to esports teams, players, and tournaments to develop strategies for improvement. This includes studying trends, generating reports, and providing recommendations to coaches and players.

Skills and Competencies to Have

Knowledge of esports industry, including game titles, players, teams, and professional tournaments
Understanding of esports audience, including demographics and preferences
Strong communication and networking skills
Ability to establish relationships with teams, players, and tournament organizers
Experience in event planning and promotion
Knowledge of digital marketing strategies
Proficiency in creating and managing social media campaigns
Ability to develop creative strategies for leveraging new technologies to engage and attract esports fans
Familiarity with streaming platforms such as Twitch, YouTube, and Mixer
Excellent organizational, time management, and problem-solving skills

Being an esports promoter requires a variety of skills in order to be successful. Most importantly, the ability to effectively market and promote the event. This means being able to create and distribute compelling marketing materials, such as videos, advertisements, and social media posts, to generate interest and attract potential viewers.

having a solid understanding of the esports industry, as well as the game or games being played, is essential for success. Knowing how to properly reach out to potential sponsors and other important stakeholders can also be incredibly beneficial. Finally, the ability to stay organized and manage the event well is essential for ensuring the event runs smoothly.

By having these skills, an esports promoter can help make an event a success by getting the right people in the door, finding sponsorships, and making sure everything runs as planned.

Esports Tournament Director, Esports Programmer, and Esports Video Editor are related jobs you may like.

Frequent Interview Questions

What experience do you have in the esports industry?
How have you promoted esports events in the past?
What strategies do you have for growing an esports audience?
How would you go about creating an effective marketing campaign for an esports event?
What methods have you used to increase engagement with esports events?
How have you successfully connected with the esports community in the past?
What kind of insights can you provide on the current esports landscape?
What do you think makes a successful esports event?
What challenges have you faced while promoting esports events?
Describe a time when you had to think outside the box to promote an event successfully.

Common Tools in Industry

Twitch. A live streaming platform used to broadcast esports tournaments and events. (eg: ESL One Cologne)
Twitter. A popular social media platform used to promote esports events and tournaments. (eg: #esportschampionship)
Discord. A voice and text chat platform used to create esports communities and provide updates. (eg: League of Legends Discord server)
Reddit. A web content sharing platform used to foster conversations around esports. (eg: /r/esports)
YouTube. A video streaming platform used to post highlights and recaps of esports tournaments and events. (eg: Overwatch League finals recap)
Instagram. A photo sharing platform used to promote upcoming events and highlight professional players. (eg: Player X wins the tournament!)
Facebook. A popular social media platform used to spread awareness about upcoming events and tournaments. (eg: Join us for the next tournament!)
TikTok. A short video sharing platform used to create hype around upcoming tournaments and engage with fans. (eg: #tournamenthype)

Professional Organizations to Know

Esports Industry Association (EIA)
Esports Integrity Coalition (ESIC)
Esports Bar Association (EBA)
International e-Sports Federation (IeSF)
World Esports Association (WESA)
Professional Esports Association (PEA)
Electronic Sports League (ESL)
Esports League of Legends (ELoL)
World Gaming Federation (WGF)
Esports Observer (EO)

We also have Esports Brand Manager, Esports Statistician, and Esports Public Relations Specialist jobs reports.

Common Important Terms

Esports. Esports is short for electronic sports, and it refers to organized, professional video gaming competitions.
Professional Gaming. Professional gaming is a form of competitive video gaming in which gamers play for money or prizes.
Tournament. A tournament is a competition involving a group of players, often vying for a prize or title.
Livestream. Livestream is a form of broadcasting video over the internet, often in real-time.
Twitch. Twitch is a live streaming platform that allows gamers to broadcast their gameplay to viewers around the world.
Sponsorship. Sponsorship is an agreement between a company and an individual or organization, where the company provides financial or other support for the individual or organization.
Brand Activation. Brand activation is a marketing technique that helps build brand awareness and loyalty by engaging consumers in experiences with the product or service.
Online Presence. Online presence is the presence of a brand, organization, or individual on the internet, through websites and social media accounts.
Social Media Marketing. Social media marketing is the use of social media platforms and websites to promote a product or service.
Content Creation. Content creation is the process of developing digital content, such as videos, images, and blogs, to attract an audience and promote a product or service.

Frequently Asked Questions

What is the role of an Esports Promoter?

An Esports Promoter is responsible for creating hype and excitement around competitive video gaming events. They coordinate activities such as marketing, advertising, publicity, and social media campaigns to promote events and increase viewership.

What skills are necessary to be an effective Esports Promoter?

Effective Esports Promoters should have strong communication, marketing, and organizational skills. They should also have a working knowledge of the competitive gaming scene, its players and events, and be able to effectively engage with the gaming community.

What are the typical salaries for Esports Promoters?

Salaries for Esports Promoters can vary significantly depending on experience and the size of the organization they are working for. On average, salaries range from $30,000 to $70,000 per year.

What is the job outlook for Esports Promoters?

The job outlook for Esports Promoters is very positive. With the growth of competitive gaming, organizations are increasingly turning to Esports Promoters to help grow their events and increase viewership.

What are some of the organizations that hire Esports Promoters?

Esports Promoters can be found working for major game publishers, professional gaming leagues, streaming platforms, and other organizations involved in competitive gaming.