How to Be Esports Account Manager - Job Description, Skills, and Interview Questions

Feb 23, 2022 / 6 Minutes Read / By Albert

How to Become

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The rise of esports has created a need for specialized account managers to oversee the various aspects of the booming industry. As esports continues to grow in popularity, account managers are responsible for handling the complex relationships between players, teams, sponsors, and other stakeholders. They help ensure that everyone involved is getting value from their involvement with the esports industry.

Account managers also work to develop strategies and find new opportunities for teams and sponsors, as well as providing guidance on budgeting, marketing, and other important decisions. This is critical for esports to become more successful and sustainable in the long run.

Steps How to Become

Obtain a Bachelors Degree. Although it is not necessary to have a degree to become an Esports Account Manager, having a degree in business or marketing is beneficial.
Gain Experience. The best way to gain experience in the field of esports account management is to become involved in the gaming community. This could include participating in tournaments and other events, or even streaming your own gaming sessions.
Get Certified. There are several professional certifications available for those who want to become an Esports Account Manager. These certifications demonstrate that you have the necessary skills and knowledge to manage esports accounts.
Network. Networking is essential in any field, and Esports Account Management is no exception. Attend gaming conventions and meetups, and make connections with other members of the gaming industry.
Develop Your Skills. As an Esports Account Manager, you will need to be well-versed in the latest gaming trends, as well as have an understanding of marketing, customer service, and financial management. Developing your skills in these areas will help you become successful in your role.
Apply for Jobs. Once you have gained experience, certification, and developed your skills, you can begin applying for jobs as an Esports Account Manager. Look for openings on gaming sites and job boards, and apply with your resume and cover letter.

Staying up to date and qualified as an Esports Account Manager requires dedication and a proactive attitude. As the industry is always evolving, it is important to stay informed about new trends and developments in the gaming world. Keeping up with the current competitive landscape, new technologies, and other advancements related to the gaming industry are key to staying qualified.

networking with other professionals in the field and attending conferences and seminars can help keep Esports Account Managers informed and ahead of the curve. Establishing relationships with game developers, sponsors, and other industry professionals can also lead to new opportunities and help ensure success. Finally, taking the time to learn new skills such as marketing, social media management, or data analysis can also help Esports Account Managers remain competitive in this rapidly growing industry.

You may want to check Esports Software Developer, Esports Data Scientist, and Esports Moderator for alternative.

Job Description

Develop, cultivate and maintain relationships with esports organizations, teams, and players.
Develop and execute strategies to increase awareness and engagement of esports organizations, teams, and players.
Monitor and analyze competitive landscape to identify opportunities for growth.
Identify new business opportunities in the esports industry.
Manage esports partnerships and sponsorships.
Manage budgets for esports events and activations.
Work with the legal department to ensure compliance with esports regulations.
Develop marketing and promotional plans for esports events and activations.
Prepare sales presentations and pitch materials for potential sponsors and partners.
Coordinate with vendors and suppliers for event logistics.
Monitor progress of esports events and activations.
Analyze data to evaluate success of esports campaigns and events.
Collaborate with internal teams such as marketing, finance, legal, and operations to ensure successful execution of esports campaigns and events.
Participate in industry events such as conferences, trade shows, and expositions.

Skills and Competencies to Have

Knowledge of the eSports industry
Understanding of competitive gaming
Experience in marketing and/or sales
Excellent communication and interpersonal skills
Ability to build and maintain relationships with stakeholders
Ability to work independently and as part of a team
Highly organized with an eye for detail
Ability to create strategic plans and develop campaigns
Proactive problem-solving skills
Knowledge of current trends in the eSports industry
Proficiency in Microsoft Office Suite, Adobe Creative Suite, or similar software
Strong project management skills
Familiarity with streaming services, gaming consoles and platforms

Being an Esports Account Manager requires a wide range of skills, but perhaps the most important skill is the ability to create and maintain relationships. Building strong relationships with clients, teams, players, streamers, and other stakeholders is essential to the role of an Esports Account Manager. Having the ability to communicate effectively and efficiently, while also being able to negotiate and resolve conflicts, is key to success in this role.

a successful Esports Account Manager must be highly organized and have the ability to manage multiple projects at once. This can include keeping track of client data, scheduling events, and managing partnerships. Finally, Esports Account Managers must have a deep understanding of the gaming industry and stay up-to-date on the latest trends and technologies.

With the right combination of skills and knowledge, an Esports Account Manager can ensure the success of their clients and teams.

Esports Event Coordinator, Esports Consultant, and Esports Broadcast Announcer are related jobs you may like.

Frequent Interview Questions

What experience do you have in managing esports accounts?
How would you go about establishing and developing relationships with esports teams and organizations?
What strategies would you use to attract new esports clients?
What methods would you use to maximize revenue potential from existing esports clients?
How do you stay up to date on the latest trends in the esports industry?
Describe a successful esports marketing campaign you have managed in the past.
How do you ensure that all esports campaigns are executed on time and within budget?
How are you able to effectively measure and report on the performance of esports campaigns?
What challenges have you encountered while managing esports accounts and how did you address them?
What sets you apart from other esports account managers?

Common Tools in Industry

Customer Relationship Management (CRM) Software. Allows Esports Account Managers to effectively manage customer relationships, track sales and customer communications, and automate processes. Example: Salesforce.
Data Analysis Software. Allows Esports Account Managers to keep track of customer data, analyze trends, and make informed decisions. Example: Microsoft Power BI.
Project Management Software. Allows Esports Account Managers to manage and track tasks, set deadlines, and coordinate with teams. Example: Asana.
Social Media Management Software. Allows Esports Account Managers to monitor and engage with customers on social media, track conversations, and automate tasks. Example: Hootsuite.
Event Management Software. Allows Esports Account Managers to create events, manage registrations, and promote events. Example: Eventbrite.

Professional Organizations to Know

International e-Sports Federation (IeSF)
World Esports Association (WESA)
Electronic Sports League (ESL)
Professional Esports Association (PEA)
Esports Integrity Coalition (ESIC)
Global Esports Federation (GEF)
Esports Industry Collaboration (EIC)
Esports Integrity Commission (ESIC)
World Gaming Federation (WGF)
World Cyber Games (WCG)
National Association of Collegiate Esports (NACE)
Asian Electronic Sports Federation (AESF)
European Esports Federation (EEF)

We also have Esports Lobby Host, Esports Account Representative, and Esports Referee jobs reports.

Common Important Terms

Esports. Esports, also known as electronic sports, are organized online or offline competitive video gaming events.
Competition. A competition is a contest between individuals or teams that strive to achieve a certain goal.
Sponsorship. Sponsorship is a form of marketing in which a company provides monetary or other support to an individual or organization in exchange for promotional rights.
Event Management. Event management is the process of organizing and coordinating events such as conferences, festivals, ceremonies, weddings, and other special occasions.
Branding. Branding is the process of creating an identity for a product or service that distinguishes it from similar products or services in the marketplace.
Digital Marketing. Digital marketing is the process of using digital channels to promote or market products and services to target audiences.
Social Media Management. Social media management is the process of managing, monitoring, and engaging with social media accounts on behalf of an organization or individual.
Team Management. Team management is the process of overseeing and directing the activities of a team to ensure they are working cohesively towards a common goal.
Advertising. Advertising is the process of making a product or service known to the public through the use of paid media.
Analytics. Analytics is the process of collecting and analyzing data to gain insights about customer behavior and other trends.

Frequently Asked Questions

What is an Esports Account Manager?

An Esports Account Manager is a professional responsible for managing a team's relationships and communications with sponsors, players, and other stakeholders in the esports industry.

What skills are needed to be an Esports Account Manager?

To be successful as an Esports Account Manager, you should have excellent communication skills, a strong understanding of the esports industry, and the ability to build relationships with sponsors. You should also have strong organizational skills, be detail-oriented, and be able to stay on top of the latest developments in the industry.

What is the salary range for an Esports Account Manager?

The salary range for an Esports Account Manager varies depending on experience and location, but typically ranges from $50,000 to $100,000 per year.

What benefits do Esports Account Managers receive?

Benefits typically provided to Esports Account Managers include medical, dental, and vision insurance; 401K plans; paid vacation and holidays; and professional development opportunities.

What is the job outlook for Esports Account Managers?

The job outlook for Esports Account Managers is expected to remain strong due to the growth of the esports industry. As more organizations enter the market and seek to form partnerships with sponsors, the demand for experienced Esports Account Managers will continue to grow.