How to Be Tourist Attraction Manager - Job Description, Skills, and Interview Questions

The opening of a new tourist attraction can have a positive effect on a local economy. Tourists visiting the attraction will bring in new spending to the area, which can stimulate the development of new businesses and create jobs. An experienced tourist attraction manager can help maximize the potential of the attraction, by creating an engaging experience for visitors, setting up effective marketing campaigns, and leveraging partnerships with local businesses. By using these strategies, a tourist attraction can become a hub for economic growth in the region, driving more visitors to the area and generating more revenue for the local community.

Steps How to Become

  1. Obtain a Bachelor's Degree. A bachelor's degree is the minimum requirement for a career as a tourist attraction manager. Most employers prefer candidates who have a degree in hospitality management, tourism studies, or business administration.
  2. Gain Experience. Many employers prefer to hire applicants who have previous experience in the tourism and hospitality industry. Relevant experience can be gained through internships or volunteer positions in travel agencies, hospitality organizations, or tourist attractions.
  3. Complete a Supervisory Course. Many employers require their managers to complete a supervisory course to gain the necessary skills and knowledge for the job. Courses are available through professional associations, trade schools, and universities.
  4. Get Certified. Obtaining a professional certification is another way to demonstrate your qualifications and expertise in the field. The Global Tourism Professional Designation (GTP) is the most commonly recognized certification among employers.
  5. Obtain a Work Permit. Depending on where you plan to work, you may need to obtain a work permit or visa. This is especially true if you are relocating to another country to work as a tourist attraction manager.

The success of a tourist attraction manager is largely dependent on their ability to skillfully manage the various components of the attraction. They must be knowledgeable in customer service, marketing, business operations, and safety protocols. Furthermore, they must be able to think quickly and respond to changing conditions.

they must be able to quickly identify problems and take decisive action to resolve them. By having these skills and capabilities, a tourist attraction manager can ensure that visitors have a positive experience and that the attraction is profitable.

You may want to check Tourist Transportation Coordinator, Tourist Bus Driver, and Tourist Attraction Supervisor for alternative.

Job Description

  1. Oversee day-to-day operations of a tourist attraction, such as a museum, historic site, or amusement park.
  2. Develop, implement, and evaluate marketing plans to increase attendance at the attraction.
  3. Create and manage budgets for the attraction and ensure financial targets are met.
  4. Develop and maintain relationships with suppliers, vendors, and other stakeholders to secure quality products and services.
  5. Coordinate and manage special events and activities held at the attraction.
  6. Develop educational programs and tours to enhance visitor experience.
  7. Monitor customer service and ensure visitors are satisfied with their experience.
  8. Set safety and security standards for the attraction and ensure they are met.
  9. Recruit, train, and supervise staff members to ensure the attraction runs smoothly.
  10. Ensure the attraction complies with local, state, and federal regulations.

Skills and Competencies to Have

  1. Knowledge of customer service principles and practices
  2. Knowledge of tourism industry trends and marketing techniques
  3. Knowledge of attractions and their operations
  4. Ability to plan, organize, and coordinate activities and events
  5. Excellent communication and interpersonal skills
  6. Strong problem-solving and decision-making skills
  7. Detail-oriented with the ability to multitask
  8. Ability to work independently and as part of a team
  9. Computer literacy with experience in MS Office
  10. Ability to create, implement, and monitor budgets
  11. Experience in developing promotional materials
  12. Knowledge of safety and security protocols

Having strong organizational and communication skills is essential for success as a Tourist Attraction Manager. Good organization allows the Manager to effectively plan and execute operations in a timely and efficient manner. Communication is key for a Manager when it comes to interacting with customers, staff, vendors and other stakeholders.

The Manager needs to be able to share information quickly and accurately, provide instructions, and make decisions based on customer feedback. the Manager should possess a good understanding of the Tourist Attraction’s goals and objectives, as well as a knowledge of the local tourism industry. Finally, the Manager should have the ability to think critically and creatively to identify and solve problems, while also staying current with trends in the industry.

Having these qualities will help ensure that the Tourist Attraction runs smoothly and customers have a positive experience.

Tourist Attraction Guide, Tourist Liaison Officer, and Tourist Escort are related jobs you may like.

Frequent Interview Questions

  • What experience do you have in managing tourist attractions?
  • How would you handle a situation where a tourist leaves dissatisfied with their experience?
  • What strategies would you use to increase the number of tourists visiting our attraction?
  • What do you think are the most important qualities for a successful tourist attraction manager?
  • How would you handle a situation where a tourist is creating a safety hazard?
  • How would you handle a dispute between two customers?
  • How would you balance customer service and cost-effectiveness?
  • Describe a time when you had to create a new marketing strategy for a tourist attraction.
  • What methods do you use to maintain a safe and secure environment for our customers?
  • How would you manage conflicts between staff members?

Common Tools in Industry

  1. Customer Relationship Management (CRM) Software. software used to manage customer relationships, track customer interactions and store customer data. (eg. Salesforce)
  2. Point of Sale (POS) Systems. software used to process payments and manage inventory. (eg. Square)
  3. Marketing Automation Software. software used to automate marketing tasks such as email campaigns and social media. (eg. Pardot)
  4. Event Management Software. software used to manage events from start to finish, such as ticketing, scheduling, and budgeting. (eg. Eventbrite)
  5. Tour Guide Software. software used to manage tour guide schedules, bookings, and payments. (eg. TourCMS)
  6. Online Booking Software. software used to accept online bookings from customers and manage reservations. (eg. Resova)
  7. Reporting Software. software used to produce reports on the performance of the business and the attractions, such as sales, attendance numbers, and customer satisfaction. (eg. Tableau)

Professional Organizations to Know

  1. International Association of Amusement Parks and Attractions (IAAPA)
  2. World Tourism Organization (WTO)
  3. American Hotel & Lodging Association (AH&LA)
  4. National Tour Association (NTA)
  5. International Association of Exhibitions and Events (IAEE)
  6. Destination Marketing Association International (DMAI)
  7. American Bus Association (ABA)
  8. Society of Incentive Travel Executives (SITE)
  9. International Council of Shopping Centers (ICSC)
  10. International Festival and Events Association (IFEA)

We also have Tourist Attraction Security Guard, Tourist Shuttle Driver, and Tourist Guide jobs reports.

Common Important Terms

  1. Visitor Services. A department responsible for providing information and assistance to visitors of a tourist attraction.
  2. Tour Guide. An individual who is knowledgeable about the area and provides guided tours to visitors.
  3. Tour Operator. A company that offers tourist packages, including transportation, accommodations, and sightseeing activities.
  4. Marketing and Promotion. The process of creating a positive image for a tourist attraction and informing potential visitors of its offerings.
  5. Risk Management. The practice of analyzing risks associated with a tourist attraction and taking steps to reduce or mitigate those risks.
  6. Safety and Security. The practice of ensuring visitors are safe and secure while visiting a tourist attraction.
  7. Accessibility. The practice of making a tourist attraction accessible to people with disabilities.
  8. Sustainability. The practice of maintaining the natural environment and resources of a tourist attraction in an environmentally responsible manner.

Frequently Asked Questions

What is a Tourist Attraction Manager?

A Tourist Attraction Manager is a professional who is responsible for the planning, marketing, and operations of tourist attractions. They work to ensure the attraction meets customer expectations and is profitable.

What are some of the duties of a Tourist Attraction Manager?

The duties of a Tourist Attraction Manager include overseeing the attraction's day-to-day operations, developing marketing strategies to draw visitors, creating budgets and setting goals, and hiring, training, and managing staff.

What qualifications are needed to become a Tourist Attraction Manager?

To become a Tourist Attraction Manager, you typically need a minimum of a bachelor's degree in business administration or a related field. Additionally, experience in the hospitality or tourism industry can be beneficial.

How many people does a Tourist Attraction Manager typically manage?

A Tourist Attraction Manager typically manages anywhere from 10-50 people depending on the size of the attraction.

What is the average salary of a Tourist Attraction Manager?

The average salary of a Tourist Attraction Manager is $56,000 per year.

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