How to Be Outdoor Advertiser - Job Description, Skills, and Interview Questions

Dec 10, 2020 / 6 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

Links

The outdoor advertiser industry has been growing rapidly over the past decade due to increased demand for billboard, bus stop, and other outdoor ads. As businesses recognize the importance of reaching out to their consumers in a direct and cost-effective manner, they are increasingly turning to outdoor advertising to amplify their messages. As a result, the demand for skilled outdoor advertisers has grown significantly, leading to rising salaries and increased job opportunities.

In addition, improved technology has allowed outdoor advertisers to create more dynamic and engaging ads in order to attract viewers, further driving up demand and creating additional job opportunities. the growth of the outdoor advertising industry has had a positive effect on the economy, providing more jobs and greater economic stability.

Steps How to Become

Research the field of Outdoor Advertising. Before becoming an outdoor advertiser, it is important to have a thorough understanding of the field. Take some time to read up on the various aspects of outdoor advertising, including types of ads, target audiences, regulations, and industry trends.
Obtain Education and Training. Most employers prefer applicants who have some kind of related education or training. Consider enrolling in a specialized program in outdoor advertising, marketing, or communication.
Gain Experience. Participating in internships or volunteering with local organizations can be a great way to gain experience and build a professional portfolio.
Network. Start building connections in the industry by attending conferences, trade shows, and other related events. This can help you meet potential employers and gain valuable insight into the industry.
Get Certified. Certification can be a great way to demonstrate your expertise and stand out from other applicants. Consider getting certified by an organization such as the Outdoor Advertising Association of America (OAAA).
Apply for Jobs. Look for job openings at advertising agencies and other organizations that specialize in outdoor advertising. Be sure to include your education, training, and experience on your resume and cover letter.
Stay Up-to-Date. As an outdoor advertiser, it is important to stay up-to-date on industry news and trends. Regularly read industry publications and attend conferences to stay informed.

The outdoor advertising industry is a highly competitive and rapidly changing field, requiring advertisers to stay ahead of the latest trends and developments. To stay qualified and remain ahead of the competition, outdoor advertisers must continually update their skill sets and knowledge base. This includes staying on top of the latest technology, staying up to date on the newest laws and regulations, and understanding the current target audience.

it is important for outdoor advertisers to stay informed about their company's competition, and to always be aware of new advertising opportunities. By doing so, they can stay one step ahead in this ever-evolving industry.

You may want to check Programmatic Advertiser, Affiliate Advertiser, and Political Advertising Specialist for alternative.

Job Description

Outdoor Advertising Manager: Responsible for overseeing the development and execution of outdoor advertising campaigns and strategies, as well as managing a team of outdoor advertising professionals.
Outdoor Advertising Sales Representative: Responsible for selling outdoor advertising space and services to potential clients. Must be able to build relationships and close deals.
Outdoor Advertising Designer: Responsible for creating outdoor advertising designs and artwork that meet the clients needs. Must be knowledgeable in digital media, layout, and typography.
Outdoor Advertising Copywriter: Responsible for creating compelling copy for outdoor advertising campaigns that drives customer action.
Outdoor Advertising Account Manager: Responsible for managing client relationships and ensuring that campaigns deliver optimal results. Must be organized and detail-oriented.
Outdoor Advertising Analyst: Responsible for analyzing the performance of outdoor advertising campaigns, identifying areas of improvement, and developing strategies to optimize campaign results.

Skills and Competencies to Have

Excellent communication skills, both verbal and written
Ability to think creatively and come up with innovative ideas
Proficiency in marketing and advertising principles
Strong organizational and multitasking skills
Knowledge of relevant software, such as graphic design programs
Familiarity with the target audience
Knowledge of print production processes
Understanding of local laws and regulations related to outdoor advertising
Ability to work independently and with a team
Knowledge of digital marketing techniques, including search engine optimization (SEO)

In the world of outdoor advertising, having strong communication skills is essential for success. Effective communication is key to conveying the right message to the right audience in an impactful way. This requires the ability to articulate ideas and concepts clearly, while also understanding the audiences needs and preferences.

an outdoor advertiser needs to be creative and innovative when it comes to creating campaigns and visuals that will grab the attention of consumers. Having the technical know-how to use the latest technology and software for designing and producing outdoor ads is also important. Finally, it is essential for outdoor advertisers to stay up to date on the latest industry trends and regulations in order to remain competitive.

All of these skills together are integral for a successful career in outdoor advertising.

Radio Advertiser, Print Advertiser, and Search Engine Advertiser are related jobs you may like.

Frequent Interview Questions

What experience do you have in the outdoor advertising industry?
How do you handle difficult clients?
What strategies do you use to identify potential target markets for outdoor advertising campaigns?
What is your experience with digital outdoor advertising technology?
How do you stay up to date with changes in the outdoor advertising landscape?
Describe a successful outdoor advertising campaign that you have created in the past.
What techniques do you use to ensure effective placement of outdoor advertising materials?
How do you prioritize tasks when managing multiple outdoor advertising campaigns simultaneously?
What challenges have you faced in outdoor advertising, and how did you overcome them?
How do you measure the success of outdoor advertising campaigns?

Common Tools in Industry

Billboard Advertising. Outdoor advertising that displays large billboards and posters in highly visible locations to reach a wide audience. (eg: McDonald's billboard advertisement on a highway).
Street Teams. A promotional strategy that involves teams of individuals who hand out promotional material and interact with potential customers in public places. (eg: a team of people in a city center handing out flyers for a local business).
Bus Advertising. Advertising displayed on buses and other public transportation vehicles to reach a large audience. (eg: an advertisement for a new phone displayed on the side of a bus).
Street Furniture. Advertising placed on public benches, street signs, trash cans, etc. to target local audiences. (eg: an advertisement for a new restaurant on a bus stop bench).
Transit Shelters. Advertising displayed inside or outside of bus and train stations to reach commuters. (eg: an advertisement for an upcoming movie displayed inside a subway station).
Vehicle Wraps. Advertising displayed on cars and trucks to reach people while they are driving or walking. (eg: an advertisement for an online store displayed on the side of a truck).

Professional Organizations to Know

Outdoor Advertising Association of America (OAAA)
International Sign Association (ISA)
American Advertising Federation (AAF)
Association of National Advertisers (ANA)
International Association of Exhibitions and Events (IAEE)
Out of Home Advertising Association of America (OAHAA)
Digital Signage Federation (DSF)
National Association of Broadcasters (NAB)
National Outdoor Advertising Bureau (NOAB)
Outdoor Media Centre (OMC)

We also have Billboard Advertiser, Advertising Research Manager, and Creative Advertiser jobs reports.

Common Important Terms

Billboard Advertising. A form of outdoor advertising that consists of large, free-standing signs typically found along roadsides and in public spaces.
Bus Shelter Advertising. A form of outdoor advertising that consists of signs, usually with a digital display, placed in or near public transportation stops.
Street Furniture Advertising. A form of outdoor advertising that involves placing signs and other messages on street furniture, such as benches, bus stops and phone booths.
Transit Advertising. A form of outdoor advertising that involves placing ads on public transportation vehicles and stations.
Ambient Advertising. A form of outdoor advertising that involves placing ads in unexpected places and environments, such as parks, sidewalks, and other public spaces.
Guerilla Advertising. A form of outdoor advertising that involves using unconventional methods to surprise and capture the attention of consumers.
Experiential Advertising. A form of outdoor advertising that involves creating an interactive experience for consumers to engage with a brand or product.
Digital Out-of-Home Advertising. A form of outdoor advertising that uses digital media in public places, such as television screens and digital signage.

Frequently Asked Questions

Q1: What is Outdoor Advertising? A1: Outdoor advertising is a type of advertising medium that targets customers in public spaces, such as streets, parks, and other outdoor locations. It can include billboards, signs, placards, and other forms of advertisement. Q2: What are the benefits of Outdoor Advertising? A2: Outdoor advertising provides an effective way to reach large numbers of potential customers in a short amount of time. It also has the advantage of being able to target specific demographic groups and can be used to create brand awareness and loyalty. Q3: What are some common forms of Outdoor Advertising? A3: Common forms of outdoor advertising include billboards, posters, flyers, banners, and street furniture such as bus shelters, benches, and kiosks. Q4: How much does Outdoor Advertising cost? A4: The cost of outdoor advertising depends on the size and placement of the advertisement. Generally speaking, small billboards and signs cost around $500-$1000 per month while larger billboards can cost upwards of $10,000 per month. Q5: How long does an Outdoor Advertising campaign typically last? A5: Outdoor advertising campaigns typically last anywhere from one month to one year, depending on the advertiser's goals and budget.

Web Resources

Resource of Outdoor Advertising Descriptions (ROAD) repository.duke.edu
Outdoor advertising for business markets - academia.edu www.academia.edu
Outdoor Adventures | Campus Recreation | Utah Tech University recreation.utahtech.edu