How to Be Online Reputation Management (ORM) Marketer - Job Description, Skills, and Interview Questions

Oct 2, 2022 / 6 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

Links

Online Reputation Management (ORM) is an important marketing tool for businesses to maintain a positive image online. ORM marketers help companies to create, monitor, and improve their online presence, which in turn can lead to increased customer loyalty, improved brand awareness, and increased sales. By controlling the flow of information online and responding to customer reviews, ORM marketers are able to boost a company's positive presence and diminish any negative press.

ORM marketers may use social media, search engine optimization, and content marketing to help promote a company's brand and products. the efforts of an ORM marketer will help to build credibility for a business and improve its bottom line.

Steps How to Become

Develop a strong understanding of online reputation management (ORM). Research best practices and stay up to date on the latest ORM techniques, tools, and technology.
Become familiar with the most popular social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Learn how to effectively use each platform for ORM purposes.
Learn how to create, manage, and monitor online reviews and ratings on platforms such as Google, Yelp, and TripAdvisor.
Develop a comprehensive strategy for responding to customer complaints and negative reviews in a timely and professional manner.
Learn how to use SEO techniques to improve your clients online reputation and visibility.
Learn how to create content that promotes positive sentiment around a brand or business.
Develop an understanding of the legal implications of ORM, including copyright law and defamation law.
Find ways to measure ORM success, such as tracking online sentiment and monitoring customer reviews.
Connect with other ORM professionals to stay on top of industry trends and best practices.
Take advantage of available online courses and certifications in ORM to further your knowledge.

The success of any business largely depends on its online reputation, as it can make or break a brands success. An Online Reputation Management (ORM) Marketer is an ideal and competent professional to help companies build and maintain a positive image in the digital world. An ORM Marketer is responsible for monitoring, tracking and responding to consumer reviews, feedback and other sources of information.

They also create strategies to counter negative reviews, manage customer expectations, and even create content to promote a company's brand. they use analytics and insights to understand consumer behaviour and adjust marketing strategies accordingly. By doing so, they are able to ensure that businesses are seen in the best light by potential customers, partners and investors.

You may want to check CRM Manager, eCommerce Marketer, and Shopper Marketing Specialist for alternative.

Job Description

Online Reputation Management (ORM) Strategist: Responsible for developing and executing a comprehensive online reputation management strategy that is tailored to a companys specific needs. Analyzes online data to identify potential risks and opportunities. Oversees brand monitoring, reputation analysis, and content curation.
Online Reputation Management (ORM) Analyst: Monitors online conversations and reviews to identify potential risks and opportunities. Provides insights and recommendations on how to improve a company's online presence.
Online Reputation Management (ORM) Content Creator: Develops content for ORM campaigns, including website copy, blog posts, videos, and social media posts. Ensures that all content is optimized for search engines and is engaging to the target audience.
Online Reputation Management (ORM) Social Media Manager: Manages the companys social media accounts and campaigns. Monitors conversations and comments in order to respond to customer inquiries, provide valuable customer service, and protect the companys reputation.
Online Reputation Management (ORM) Digital Marketer: Responsible for creating and executing digital marketing campaigns that support ORM objectives. Utilizes a variety of digital channels, including display advertising, search engine optimization, and email marketing.
Online Reputation Management (ORM) Project Manager: Oversees the entire ORM process, including the development of strategies, content creation, and execution of campaigns. Monitors progress and performance of campaigns and makes necessary adjustments to ensure success.

Skills and Competencies to Have

Knowledge of SEO and keyword research
Understanding of how online search algorithms work
Familiarity with web analytics tools
Ability to develop and execute ORM campaigns
Knowledge of content creation and marketing
Expertise in social media marketing and advertising
Ability to monitor online conversations and respond appropriately
Knowledge of the latest emerging trends in ORM
Understanding of brand identity and staying within brand guidelines
Exceptional writing and communication skills
Ability to work independently and collaboratively as part of a team
Strong analytical and problem-solving skills
Knowledge of reputation management software programs
Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint
Solid understanding of branding principles
Ability to handle multiple projects simultaneously

Having an online reputation management (ORM) marketer is essential for any business looking to create a positive presence online. By actively monitoring and managing a business' online presence, ORM marketers can identify and take action to improve any negative reviews or comments that may be associated with the brand. This can help build customer trust, attract new customers, and ultimately lead to increased sales.

ORM marketers have the ability to identify opportunities to engage with customers in order to build relationships and loyalty. This can result in higher customer satisfaction, more positive reviews, and an improved online reputation. having an ORM marketer is key for any business wanting to create a positive online presence and foster better relationships with customers.

Demand Generation Marketer, Conversion Optimization Strategist, and Local Marketer are related jobs you may like.

Frequent Interview Questions

What strategies have you implemented to improve a company's online reputation?
What methods do you use to monitor and respond to customer reviews?
How do you use search engine optimization (SEO) to improve a company's online reputation?
Describe a time when you had to deal with a negative review or comment about a company.
How do you use social media to create positive conversations around a brand?
What experience do you have in crisis management for online reputation?
What tools and technologies do you use to track the online sentiment of a brand?
How do you promote positive content about a company online?
How do you measure the success of an online reputation management campaign?
What techniques do you use to build relationships with influencers and bloggers to help influence public opinion?

Common Tools in Industry

BuzzSumo. BuzzSumo is a tool that helps businesses analyze what content performs best for any topic or competitor. It can be used to track and measure online reputation by monitoring and analyzing which pieces of content are being shared and engaging with the most. (Eg: Use BuzzSumo to track the performance of your brands content across social media platforms. )
Hootsuite. Hootsuite is a social media management platform that enables businesses to monitor, track, and manage all their social media accounts in one place. It can be used to track conversations about your brand and engage with customers directly on those platforms. (Eg: Use Hootsuite to keep an eye on what people are saying about your brand on social media. )
Google Alerts. Google Alerts is a tool that sends notifications when your brands name or related keywords are mentioned online. It can be used to keep track of whats being said about your brand online, so you can respond quickly to any negative comments or reviews. (Eg: Set up Google Alerts to receive notifications whenever your brand is mentioned online. )
Sprout Social. Sprout Social is a social media management tool that helps businesses monitor, engage, and analyze their social media accounts. It can be used to track the sentiment of conversations around your brand, so you can respond quickly to any negative comments or reviews. (Eg: Use Sprout Social to assess the sentiment of conversations about your brand on social media. )
Mention. Mention is a real-time monitoring tool that enables businesses to track whats being said about their brand online. It can be used to monitor conversations about your brand across the web so you can respond quickly to any negative comments or reviews. (Eg: Use Mention to track conversations about your brand across the web. )

Professional Organizations to Know

Search Engine Marketing Professional Organization (SEMPO)
Online Reputation Management Association (ORMA)
Digital Marketing Association (DMA)
Professional Association of Social Media Marketers (PASM)
American Association of Online Reputation Managers (AAORM)
Online Public Relations Network (OPRN)
Online Reputation Management Institute (ORMI)
International Association of Online Reputation Management (IAORM)
Reputation Management Professionals Association (RMPA)
Association of Internet Marketing and Sales (AIMS)

We also have User Acquisition Manager, Display Advertising Marketer, and Influencer Marketer jobs reports.

Common Important Terms

Search Engine Optimization (SEO). a technique used to increase the visibility of a website or web page in search engine results.
Online Reputation Management (ORM). the practice of monitoring, addressing and influencing the perceptions of an individual or company in the online space.
Social Media Management. the process of managing and overseeing social media accounts.
Content Marketing. the process of creating content that engages an audience and encourages them to take action.
Digital Advertising. the use of digital channels such as websites, search engines and social media to advertise products and services.
Analytics. the analysis of data to gain insights and understandings about how a website is performing and how visitors are interacting with it.
Keyword Research. the process of finding and analyzing keywords that people are using to search for products and services in search engines.
Link Building. the practice of creating inbound links from other websites to your own, in order to improve search engine rankings.

Frequently Asked Questions

What is Online Reputation Management (ORM)?

Online Reputation Management (ORM) is a process of managing the online reputation of an individual, brand or entity by monitoring, addressing or mitigating search results, content, and other forms of digital media.

What are the benefits of ORM?

The benefits of ORM include increased visibility, improved customer loyalty, increased trust, and better customer engagement. ORM also helps protect against negative publicity and allows businesses to stay ahead of potential issues.

What are the components of a successful ORM program?

A successful ORM program typically includes monitoring and tracking online conversations, responding to customer reviews, creating content to improve visibility, actively engaging customers online, and developing strategies to address negative publicity.

What are some best practices for ORM?

Some best practices for ORM include monitoring social media platforms, responding quickly to negative reviews, using analytics to measure success, and setting up alerts for brand mention. Additionally, it is important to create a consistent brand message across all platforms and actively engage with customers.

What metrics should be used to measure the success of an ORM program?

Metrics used to measure the success of an ORM program include brand sentiment, website traffic, engagement rate, customer feedback, and customer acquisition rate. Additionally, it is important to measure ROI and customer lifetime value in order to determine the effectiveness of the ORM program.

Web Resources

(PDF) Online Reputation Management | Kevin www.academia.edu
Online Reputation Management - so.ilitchbusiness.wayne.edu so.ilitchbusiness.wayne.edu
Online Reputation Management (ORM) - Untold tips and techniques www.edupristine.com