How to Be Display Advertising Marketer - Job Description, Skills, and Interview Questions

Jan 12, 2020 / 5 Minutes Read / By Albert

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The growth of digital advertising has had a significant effect on the role of the display advertising marketer. As more businesses turn to online and digital media to reach their target customers, the demand for display advertising marketers has increased significantly. This has led to a shift in the responsibilities of these professionals, requiring them to be proficient in digital marketing techniques such as SEO, social media, and content marketing.

display advertising marketers are now expected to be knowledgeable of the latest trends in digital media such as mobile advertising, video advertising, and programmatic buying. With the right skills and knowledge, display advertising marketers are well-positioned to help businesses achieve success in their digital marketing efforts.

Steps How to Become

Develop a Working Knowledge of Digital Marketing. Before you become a display advertising marketer, you need to be familiar with the fundamentals of digital marketing. You should familiarize yourself with online marketing tactics, such as search engine optimization (SEO), content marketing, social media marketing, and paid advertising.
Understand Display Advertising. To become a display advertising marketer, you need to have a thorough understanding of the concept of display advertising. You should understand the basic concepts, such as banner ads, rich media ads, video ads, and retargeting.
Learn About Target Audiences. To be successful in display advertising, you need to know your target audience. You should have a good understanding of who your target audience is and what their interests, needs, and wants are.
Master the Tools of the Trade. To become a successful display advertising marketer, you need to be familiar with the tools that are available to you. You should learn how to use tools such as Google Adwords, Facebook Ads, and other display advertising platforms.
Develop Your Creative Skills. As a display advertising marketer, you will need to be creative in order to create compelling ads that will capture the attention of your target audience. You should work on developing your copywriting and design skills in order to create effective campaigns.
Keep Up With Industry Trends. To be successful in display advertising, you need to stay up-to-date with industry trends and new technologies. You should follow blogs and industry publications to stay informed about the latest developments in the field.
Stay Organized and Track Results. As a display advertising marketer, you will need to be organized and track your results in order to optimize your campaigns for the best results. You should set up tracking systems, such as Google Analytics, to monitor your campaigns and measure their effectiveness.

Consistent and ongoing education is essential for any advertising marketer to remain up-to-date and qualified for the job. With the rapid evolution of technology and the dynamic nature of the industry, keeping track of new trends and methods is critical in order to stay ahead of the competition. It is important to stay current with best practices, industry insights, and new strategies to allow for successful and effective campaigns.

attending professional seminars and workshops, reading industry publications, and staying active in online communities are all essential for a successful advertising marketer in today's digital landscape. By staying informed of the latest developments, an advertising marketer can ensure they are equipped with the necessary skills and knowledge to deliver successful campaigns.

You may want to check B2B Marketer, Omni-Channel Marketer, and Analytics and Data Scientist for alternative.

Job Description

Develop and execute digital marketing campaigns to promote brand awareness and drive revenue.
Create and manage display ad campaigns on Google, Facebook, LinkedIn and other relevant platforms.
Monitor and optimize campaigns to ensure maximum ROI.
Track and report performance metrics such as impressions, clicks, and conversions.
Analyze data to determine campaign effectiveness and make recommendations.
Collaborate with internal teams to develop creative assets for display ads.
Remain up-to-date with industry trends and best practices.
Monitor budgets and adjust as needed to ensure campaigns are cost-effective.
Respond to customer inquiries or complaints in a timely manner.
Strategize new ways to reach target audiences through display advertising.

Skills and Competencies to Have

Knowledge of online display ad campaigns
Understanding of digital marketing strategy
Excellent communication skills
Ability to track and analyze campaign data
Proficiency in HTML and CSS
Familiarity with web analytics tools
Experience with social media platforms
Knowledge of online advertising trends
Ability to manage multiple projects simultaneously
Creative problem-solving skills
Understanding of consumer behavior
Knowledge of search engine optimization (SEO) principles

To be a successful Display Advertising Marketer, the most important skill to have is creativity. Creativity is what drives marketers to create eye-catching visuals and captivating messages that attract viewers and drive engagement. In addition to creativity, marketers must also possess strong analytical skills in order to understand the data behind their campaigns and make informed decisions based on their findings.

Furthermore, knowledge of the latest industry trends and technologies is essential for staying ahead of the competition and staying up-to-date with the latest ad formats and strategies. Finally, marketers must have excellent communication and problem-solving skills in order to collaborate effectively with stakeholders and resolve any issues that come up during campaigns. All these skills combined make an effective and successful Display Advertising Marketer.

Audio Marketer, eCommerce Marketer, and Media Marketer are related jobs you may like.

Frequent Interview Questions

What experience do you have with display advertising campaigns?
How do you measure success for a display advertising campaign?
How do you optimize a display advertising campaign for maximum ROI?
What strategies do you use to ensure an effective display ad campaign?
How do you stay up-to-date with the latest trends in display advertising?
How do you target specific audiences with display advertising?
What tools do you use to analyze the performance of a display advertising campaign?
How do you create engaging and effective display ads?
What challenges have you faced working with display advertising campaigns?
How would you approach optimizing a display advertising budget?

Common Tools in Industry

Google Ads. A powerful online advertising platform for targeting potential customers (eg: creating campaigns to target a specific audience).
Microsoft Advertising. A platform for creating automated ads and managing campaigns (eg: creating automated ads to reach a larger audience).
LinkedIn Ads. An effective tool for running advanced campaigns and targeting professionals (eg: creating campaigns to target professionals in a specific industry).
Banner Ads. A visual form of advertising used to promote products and services (eg: creating banners to display on websites).
Social Media Advertising. Advertising campaigns using social media networks such as Facebook, Twitter and Instagram (eg: creating campaigns to target users on social media).
Programmatic Advertising. Automated buying and selling of advertising space (eg: using automated algorithms to purchase ad space on websites).
Search Engine Advertising. Advertising campaigns designed to target people who are searching for specific terms on search engines like Google (eg: creating campaigns to target key words).
Native Advertising. Ads that blend into the look and feel of the website theyre displayed on (eg: creating campaigns to promote content in a more natural way).

Professional Organizations to Know

Interactive Advertising Bureau (IAB)
American Association of Advertising Agencies (AAAA)
Association of National Advertisers (ANA)
Mobile Marketing Association (MMA)
Digital Advertising Alliance (DAA)
Network Advertising Initiative (NAI)
Online Publishers Association (OPA)
International Interactive Advertising Bureau (IAB Europe)
Global Forum to Advance the Mobile Experience (GFAME)
International Advertising Bureau (IAB Canada)

We also have Digital Advertising Marketer, Digital Marketer, and Event Marketer jobs reports.

Common Important Terms

Display Advertising. Display advertising is a form of online advertising that uses visuals such as images, audio, and video to promote products and services.
Cost Per Impression (CPM). Cost per impression (CPM) is an advertising pricing model that charges an advertiser a fee every time an ad is viewed 1000 times.
Pay Per Click (PPC). Pay per click (PPC) is an online advertising model that charges advertisers only when someone clicks on an ad.
Cost Per Action (CPA). Cost per action (CPA) is an online advertising model in which advertisers are charged when someone takes a specific action, such as making a purchase or signing up for a newsletter.
Contextual Advertising. Contextual advertising is a type of online advertising that targets ads to web users based on the content of the web page they are viewing.
Retargeting. Retargeting is an online advertising tactic that uses cookies to track potential customers who have visited a website and then display targeted ads to those customers as they visit other websites.

Frequently Asked Questions

What is Display Advertising?

Display advertising is an online marketing tactic that involves creating and placing visual ads on websites to attract potential customers.

What are the benefits of Display Advertising?

Display advertising offers many advantages, including increased brand awareness, improved website traffic, better targeting capabilities, and improved ROI.

What role do Display Advertising Marketers play?

Display Advertising Marketers are responsible for creating, designing, and executing display advertising campaigns. They use data and analytics to optimize campaigns to reach their target audience.

What skills are needed to be a successful Display Advertising Marketer?

To be a successful Display Advertising Marketer, one should have strong knowledge of digital media, analytics, and marketing trends, as well as experience in planning, executing, and optimizing display campaigns. Additionally, excellent communication and organizational skills are essential.

What metrics are used to measure the success of Display Advertising campaigns?

Common metrics used to measure the success of Display Advertising campaigns include click-through rate (CTR), impressions, cost-per-click (CPC), cost-per-action (CPA), and cost-per-thousand (CPM).

Web Resources

Digital Marketing: Targeted Display Advertising - Laurus College lauruscollege.edu
Digital Display Advertising | Student Union studentunion.utk.edu
How to Become a Digital Marketer in 2021 (Career Options bootcamp.cvn.columbia.edu