How to Be Digital Advertising Marketer - Job Description, Skills, and Interview Questions

Dec 2, 2020 / 5 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

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Digital advertising is becoming an increasingly important part of marketing strategies for businesses. It has a major impact on the success of a business, as it enables them to reach a wider audience and increase their brand visibility. A digital advertising marketer is responsible for creating and managing effective digital advertising campaigns.

They use various techniques to engage potential customers, such as social media, search engine optimization (SEO), content marketing, and display advertising. By implementing these strategies, they ensure that a businesss brand reaches the right people, at the right time, with the right message. As a result, businesses can benefit from increased brand awareness, improved customer engagement, and ultimately, more sales.

Steps How to Become

Obtain a Bachelors Degree. Most employers prefer digital marketing professionals who have a bachelors degree in marketing, communications, or a related field.
Pursue a Masters Degree. A masters degree in digital marketing can provide an even deeper understanding of the principles and techniques of digital marketing.
Obtain Relevant Experience. Employers often prefer professionals who have experience in the field. Consider internships, volunteer work, and entry-level jobs related to digital marketing.
Become Certified. There are a variety of certifications available for digital marketing professionals. Consider pursuing certifications from reputable organizations such as Google, Facebook, and HubSpot.
Stay Up to Date. Digital marketing is constantly evolving. To stay competitive, digital marketing professionals must stay up to date on the latest trends and technologies. Consider attending conferences and seminars on digital marketing topics.
Network. Networking is an important part of any successful digital marketing career. Consider joining relevant professional organizations and attending digital marketing events.

In order to stay ahead and competent in digital advertising, marketers must stay up-to-date with the latest trends, technologies, and strategies. They must also have a strong understanding of the most effective methods for reaching their target audience and developing creative campaigns. Additionally, marketers should invest in continuing education and training opportunities to hone their skills and knowledge. By leveraging the latest industry trends, staying informed about emerging technologies, and taking advantage of learning opportunities, digital advertising marketers can remain competitive in the ever-evolving landscape.

You may want to check Analytics and Data Scientist, Experiential Marketer, and Content Marketer for alternative.

Job Description

Digital Advertising Strategist: Develops and implements digital advertising strategies to meet organizational objectives, such as increasing brand awareness or driving sales.
Digital Advertising Analyst: Analyzes digital advertising campaigns to measure performance, identify areas of improvement, and optimize campaigns to maximize ROI.
Digital Advertising Campaign Manager: Manages the day-to-day activities of digital advertising campaigns, including setting budgets, creating and executing ad copy, and tracking performance.
Digital Advertising Copywriter: Creates engaging copy for digital advertising campaigns that align with brand messaging and objectives.
Digital Advertising Designer: Designs creative visual elements for digital advertising campaigns, such as banner ads, landing pages, and social media posts.
Digital Advertising Media Buyer: Negotiates deals to purchase digital advertising media, such as pay-per-click ads and display ads, to reach target audiences.
Digital Advertising Account Manager: Manages client relationships and ensures clients are satisfied with the results of their digital advertising campaigns.

Skills and Competencies to Have

Knowledge of digital marketing tools and techniques
Familiarity with analytics platforms such as Google Analytics
Understanding of website optimization strategies
Ability to create effective campaigns and track progress
Proficiency in content marketing strategies
Experience in creating and managing email campaigns
Knowledge of search engine optimization (SEO) and pay-per-click (PPC)
Competence in social media marketing and advertising
Ability to build relationships with clients and customers
Creative problem solving and analytical skills
Excellent communication and organizational skills
Professionalism and strong work ethic

Digital advertising marketers must possess a wide range of skills to be successful. One of the most important skills is the ability to understand consumer behavior and how it affects their decisions. Understanding the psychology of consumers, such as their emotions, motivations and values, allows digital advertising marketers to create campaigns that are tailored to specific customer needs.

digital advertising marketers must have knowledge of web design, search engine optimization (SEO) and analytics to create effective campaigns that reach the right target audience. Without these skills, digital advertising marketers will not be able to create campaigns that generate positive results for their clients. Furthermore, understanding the digital advertising landscape, including emerging trends and technologies, is essential for success in this industry.

With these skills, digital advertising marketers are able to produce campaigns that effectively reach their target audience and drive the desired outcome.

Event Marketer, Lead Generation Marketer, and UX/UI Designer and Developer are related jobs you may like.

Frequent Interview Questions

What experience do you have in digital advertising?
What strategies have you used to increase brand awareness through digital channels?
How have you used data to inform your digital advertising decisions?
Describe a successful digital advertising campaign you have managed.
What challenges have you faced managing digital advertising campaigns?
How do you stay up-to-date on the latest digital advertising trends and technologies?
How do you measure the success of digital advertising campaigns?
Are there any particular techniques or platforms you specialize in?
What methods do you use to ensure your digital advertising initiatives are compliant with regulations?
How would you use digital advertising to increase customer loyalty?

Common Tools in Industry

Google Ads. An online advertising platform that allows businesses to create ads that appear on Google search and other partner sites. (eg: Google Ads helps you to target potential customers with specific keywords and interests. )
Facebook Ads Manager. A tool that helps businesses create and manage ads on Facebook, Instagram, and Audience Network. (eg: Facebook Ads Manager helps you to target potential customers through audience insights, location, age, and more. )
Social Media Management Tools. Platforms that enable businesses to manage their social media accounts, post content, and track performance. (eg: Hootsuite is a popular social media management tool that allows you to schedule posts, monitor trends, and engage with followers. )
Google Analytics. A web analytics platform that helps businesses measure website performance, track user behavior, and analyze marketing efforts. (eg: Google Analytics enables you to track the success of your digital campaigns and identify areas for improvement. )
Content Marketing Tools. Platforms that help businesses create and publish content online to attract visitors and customers. (eg: Buzzsumo is a content marketing tool that helps you discover trending content topics and measure the success of your content. )

Professional Organizations to Know

Interactive Advertising Bureau (IAB)
American Association of Advertising Agencies (4As)
Media Ratings Council (MRC)
Association of National Advertisers (ANA)
Digital Analytics Association (DAA)
Mobile Marketing Association (MMA)
Online Publishers Association (OPA)
Search Engine Marketing Professionals Organization (SEMPO)
Social Media Advertising Consortium (SMAC)
Data and Marketing Association (DMA)

We also have Media Marketer, Audio Marketer, and Visual Designer jobs reports.

Common Important Terms

Advertiser. A person or company who pays to broadcast their message.
Ad Network. A platform that connects advertisers to publishers who can display their ads.
Ad Platform. A software program that helps advertisers manage, measure, and optimize their digital marketing campaigns.
Bidding. The process of setting a maximum price for a specific ad or type of ad.
Banner Ads. A graphic advertisement displayed on a web page or in an email.
Conversion Rate. The percentage of visitors to a website or ad who take an action such as signing up for a newsletter or making a purchase.
Display Advertising. Graphic-based ads that appear on websites and apps.
Landing Page. A webpage designed to capture leads and convert them into customers.
Pay Per Click (PPC). An online advertising model in which advertisers pay each time a user clicks on their ad.
Retargeting. An online advertising technique that shows ads to people who have already visited a website.

Frequently Asked Questions

What is a Digital Advertising Marketer?

A Digital Advertising Marketer is a professional who specializes in creating, executing, and managing digital advertising campaigns across multiple digital platforms such as search engines, social media, websites, and mobile apps.

What skills are required to be a successful Digital Advertising Marketer?

Successful Digital Advertising Marketers require strong analytical and problem-solving skills, creativity, knowledge of digital advertising platforms and tools, understanding of customer behavior and market trends, experience in copywriting and content creation, and the ability to measure results and optimize campaigns.

How much does a Digital Advertising Marketer make?

According to PayScale, the median annual salary for a Digital Advertising Marketer is $51,844. Salaries vary depending on experience, location, and job responsibilities.

What is the job outlook for Digital Advertising Marketers?

The job outlook for Digital Advertising Marketers is positive, due to the increasing demand for digital advertising services. According to the U.S. Bureau of Labor Statistics, marketing specialist jobs are projected to grow by 7% from 2019 to 2029.

What is an example of a successful Digital Advertising Campaign?

One of the most successful Digital Advertising Campaigns is Airbnb's "Live There" campaign. The campaign used a combination of video content, influencers, and targeted online ads to reach potential customers and drive bookings. The campaign resulted in a 30% increase in overall bookings for Airbnb.

Web Resources

Digital Marketing & Advertising Degree, BSBA | Liberty University www.liberty.edu
Digital Marketing | Digital Marketing Bachelors Degree | Digital www.warnerpacific.edu
Digital Media & Marketing | Continuing Studies learnmore.duke.edu