How to Be Digital Content Strategist - Job Description, Skills, and Interview Questions

Mar 26, 2023 / 6 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

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The digital content landscape has been changing rapidly in recent years, with more and more companies investing in digital content strategies. This shift has had a number of effects on businesses, including an increased focus on content marketing, improved search engine optimization (SEO), and better customer engagement. Content marketing allows companies to reach a wider audience and foster new relationships with customers.

SEO helps ensure that content is seen by the right people and can help boost a companys online presence. Finally, customer engagement is improved when companies provide content that meets customer needs. All of these effects have been made possible by the growth of digital content strategies, which allow businesses to create and deliver engaging content that drives success.

Steps How to Become

Obtain a Bachelor's Degree. To become a digital content strategist, you will need to have at least a bachelor's degree in a related field, such as marketing, communications, journalism, or public relations.
Acquire Relevant Skills. Digital content strategists need to be well-versed in a variety of digital marketing tools, such as content management systems, search engine optimization (SEO), social media platforms, web analytics, and email marketing platforms. They should also have excellent writing and editing skills.
Get Professional Experience. Many employers look for candidates with at least two to three years of experience in digital marketing. Consider internships, part-time jobs, or freelance work to gain experience in the field.
Earn Certifications. Although not required, earning certifications can make you more competitive in the job market. Popular certifications include Google Adwords, Google Analytics, and Hootsuite Social Media Marketing Certification.
Pursue Specialization. Digital content strategists may choose to specialize in certain areas such as SEO, video production, or mobile marketing. Consider taking courses or workshops to learn more about your area of interest.

The rise of digital content has created a need for digital content strategists, who are skilled and competent in the creation, management and optimization of digital content across a variety of digital platforms. To become a successful digital content strategist, individuals must possess a certain set of skills, such as an understanding of SEO, web analytics, social media and content optimization. Furthermore, they must have the ability to create compelling content that resonates with the target audience, as well as the ability to analyze and interpret data and recommend changes based on the results.

they must be organized, detail-oriented and have excellent communication skills. Without these skills, it is impossible to become a successful digital content strategist.

You may want to check Digital Art Director, Digital Video Producer, and Digital Production Coordinator for alternative.

Job Description

Develop digital content strategy to meet organizational goals
Research and analyze customer needs and market trends to develop a comprehensive digital content strategy
Manage the implementation of digital content across multiple channels
Coordinate with internal stakeholders to ensure content meets brand standards and objectives
Monitor and evaluate the success of digital content initiatives
Identify opportunities to optimize content performance
Develop and manage content calendars for all of the organizations digital platforms
Develop and manage multi-channel campaigns to capture audiences across multiple platforms
Collaborate with copywriters, designers, and other internal teams to create effective content
Manage the budget for digital content initiatives and campaigns
Stay up-to-date on the latest digital trends and technologies
Measure KPIs and analyze data to inform future digital content strategies

Skills and Competencies to Have

Understanding of digital marketing and social media channels
Knowledge of SEO best practices
Strong analytical and problem solving skills
Excellent written and verbal communication skills
Ability to create content that is aligned with brand messaging
Ability to manage multiple projects and prioritize tasks
Proficient in using content management systems (CMS)
Knowledge of HTML, CSS, and JavaScript
Familiarity with image and video editing software
Experience in creating user-friendly content
Understanding of user experience and user interface design principles
Creative thinking and idea generation
Ability to collaborate with stakeholders to develop content strategy
Experience in leading teams or coordinating with external vendors
Knowledge of digital trends and analytics tools
Proficient in using analytics tools to measure content performance
Understanding of web accessibility standards
Ability to measure and report on the success of content campaigns
Understanding of legal and copyright implications for online content

The ability to think strategically is essential for any successful Digital Content Strategist. A strong strategic mindset helps strategists to identify opportunities, develop innovative solutions, and create plans to achieve desired outcomes. With this skill, strategists can evaluate data, analyze customer behavior, and develop marketing campaigns that target the right audiences.

they must be able to assess the effectiveness of content and use that information to make informed decisions. Strategists must have excellent communication skills as well to successfully collaborate with teams and stakeholders. Finally, they must have the ability to stay organized and manage multiple projects at once.

Together, these skills contribute to a Digital Content Strategists ability to create effective content strategies that drive results.

Digital Copywriter, Digital Technician, and Digital Creative Strategist are related jobs you may like.

Frequent Interview Questions

What experience do you have with developing and executing digital content strategies?
How have you used data and analytics to shape the success of a digital content strategy?
How have you optimized content for SEO and web usability?
What techniques have you used to measure the effectiveness of digital content?
Describe a time when you had to manage a complex digital content project.
How do you stay up to date on the latest trends and best practices in content creation and marketing?
Explain how you would develop a content strategy for a new website launch.
How do you develop creative content ideas that are engaging and relevant?
Describe a successful digital content campaign youve led or been part of.
What challenges have you faced with digital content and how did you address them?

Common Tools in Industry

Google Analytics. Allows tracking of website user behavior, providing insights into user engagement and demographics (e. g. visits, page views, time on page).
BuzzSumo. Provides an in-depth analysis of content performance and engagement on social media (e. g. shares, likes, comments).
Hootsuite. A social media management tool to help manage multiple accounts, schedule posts, monitor conversations, and analyze performance (e. g. post scheduling, hashtag monitoring).
Ahrefs. An all-in-one SEO tool to track keyword rankings, monitor backlinks, and analyze content performance (e. g. keyword research, competitive analysis).
SEMrush. A comprehensive SEO suite to monitor rankings, analyze competitors, and optimize content for search engines (e. g. keyword research, position tracking).
Moz. Offers a suite of tools to measure SEO performance and visibility (e. g. keyword research, link analysis).
Sprout Social. A social media analytics platform to measure, analyze, and report on social media performance (e. g. post scheduling, reporting).
Hotjar. A user experience and behavior analytics platform to track users journey and understand their needs (e. g. heatmaps, feedback polls).
SurveyMonkey. A survey software to create polls and surveys for customers or website visitors (e. g. questionnaires, surveys).
Canva. An online graphic design tool to create visuals such as logos, social media images, and infographics (e. g. logo design, infographic creation).

Professional Organizations to Know

Content Marketing Institute (CMI)
Content Strategy Forum
Content Strategists
Society for Digital Agencies (SDA)
Digital Content Marketing Association (DCMA)
Content Council
Online News Association (ONA)
American Copy Editors Society (ACES)
American Society of Magazine Editors (ASME)
Interactive Advertising Bureau (IAB)

We also have Digital Creative Director, Digital Account Supervisor, and Digital Experience Designer jobs reports.

Common Important Terms

Search Engine Optimization (SEO). The process of optimizing a website to increase its visibility in search engine results.
User Experience (UX). The process of designing and building websites and applications with the user in mind; creating a positive experience that meets user needs.
Content Marketing. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action.
Social Media Marketing. The process of building relationships and driving engagement through social media channels to create awareness, grow an audience, and increase sales.
Digital Analytics. The process of analyzing data from various sources to gain insight into user behavior and trends.
Conversion Rate Optimization (CRO). The process of optimizing a website to increase the number of visitors who take an action or convert on the site, such as making a purchase or signing up for a newsletter.
Web Design. The process of creating websites with a focus on design, usability, and accessibility.
Email Marketing. The process of building relationships with potential customers by sending targeted emails to them.
Digital Advertising. The process of placing ads on digital media, such as websites and social media platforms, to increase brand awareness and generate leads.

Frequently Asked Questions

What is a Digital Content Strategist?

A Digital Content Strategist is a professional who is responsible for creating, planning and managing content for digital media channels such as websites, social media and mobile applications.

What skills do Digital Content Strategists need?

Digital Content Strategists need strong writing and communication skills, as well as an understanding of SEO and digital marketing principles, analytics, user experience design and project management.

What are the goals of a Digital Content Strategist?

The goals of a Digital Content Strategist are to create content that is engaging, relevant and optimized for search engine visibility. They also need to ensure that the content is in line with the overall brand and marketing objectives of the organization.

How does a Digital Content Strategist measure success?

Digital Content Strategists measure success by analyzing metrics such as website traffic, social media engagement, click-through rates and conversions. They also use qualitative measures such as customer feedback and sentiment analysis to gauge the effectiveness of their content.

What is the salary range for a Digital Content Strategist?

The salary range for a Digital Content Strategist varies depending on location, experience and other factors. In the United States, the average salary for a Digital Content Strategist is between $50,000-$90,000 per year.