How to Be Promotional Video Voiceover Artist - Job Description, Skills, and Interview Questions

Jan 20, 2020 / 6 Minutes Read / By Albert

How to Become

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FAQ

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The availability of professional voiceover artists has increased significantly in recent years, leading to an increased demand for promotional videos. This has, in turn, created a larger market for voiceover artists and a greater variety of services they can offer. With the increased demand, businesses are now able to be more creative and utilize custom voices to better promote their products or services.

Furthermore, voiceover artists can provide their services remotely and at competitive rates, allowing businesses to create more cost-effective promotional videos. As a result, the use of promotional videos has become more widespread and businesses are now able to engage their target audience more effectively.

Steps How to Become

Develop a Voiceover Reel. One of the most important steps to becoming a successful voiceover artist is to create a demo reel that showcases your work. This reel should include samples of different types of scripts and styles. Aim for a variety of tones and pitches to show off the range of your talent.
Build a Professional Network. Connect with other voiceover artists, producers, and casting professionals in the industry. Building relationships and networking with these professionals can help you find work and get your name out there as a promotional video voiceover artist.
Practice Your Craft. Practice makes perfect! Regularly practice speaking and reading aloud to ensure that your skills stay sharp and you remain confident when recording. Doing so will help you become more comfortable with your voice and the process of creating voiceover recordings.
Research Promotional Video Voiceover Projects. Research and familiarize yourself with promotional video voiceover projects. Learning the different types of scripts, styles, and formats that are used when creating promotional content can help you better understand what is expected of you when creating a voiceover for a promotional video.
Invest in Professional Recording Equipment. Investing in professional recording equipment will ensure that you are producing high-quality audio for your clients. Investing in a professional microphone, audio interface, soundproofing materials, and other essential equipment will help you create the best recordings possible.
Market Yourself. Create a website or portfolio showcasing your work and add it to your social media profiles. Additionally, reach out to potential clients directly, either via email or through platforms such as LinkedIn or Twitter, to introduce yourself and your services. Doing so can help you increase your visibility and attract more clients.

When searching for a reliable and competent promotional video voiceover artist, it is important to consider their experience, skill set, and vocal range. Experience and skill set can be determined by looking at the artists portfolio and reading reviews from their past clients. having a good understanding of the specific type of voiceover needed can help narrow down the choices.

The vocal range of the artist should also be taken into account, as different types of voiceovers require different ranges of pitch and volume. Finally, it is important to make sure the artist is able to deliver the project on time and within budget. Finding a reliable and competent promotional video voiceover artist can be a difficult task, but following these steps can help ensure that the right person is chosen for the job.

You may want to check Voiceover Programmer, Corporate Voiceover Artist, and E-Learning Video Voiceover Artist for alternative.

Job Description

Narrator: Responsible for delivering the script in a clear and engaging manner, often in a conversational style.
Voiceover Actor: Responsible for delivering lines and dialogue in a convincing, emotionally-charged way.
Announcer: Responsible for providing the introduction and closing remarks to a promotional video.
Voice Impersonator: Responsible for providing spot on impersonations of famous characters for promotional videos.
Voiceover Artist: Responsible for creating unique and memorable sound effects and music to enhance the overall tone of the promotional video.

Skills and Competencies to Have

Professionalism: The ability to interact with clients in a professional manner to ensure their satisfaction.
Reliability: Being dependable and meeting deadlines.
Flexibility: Adaptability to changing needs and circumstances.
Clear and Enthusiastic Voice: The ability to deliver clear, articulate, and enthusiastic vocal performances.
Range: The ability to provide a wide range of vocal styles, including different accents and dialects.
Creative Input: The ability to come up with unique ideas and take direction from others to create the perfect voiceover.
Technical Skills: The ability to use audio editing software and other recording equipment with proficiency.
Acting Ability: The capacity to bring scripts to life with emotive performances.
Research Skills: The capacity to research information relevant to the script in order to enhance the performance.
Understanding of the Target Audience: An awareness of the target audience of the video and an ability to tailor the performance accordingly.

Having a great voiceover artist for promotional videos is essential for success. A strong, clear, and tonally appropriate voice can engage viewers, draw attention to your message, and ultimately drive sales. The impact of a good voiceover artist comes down to selecting the right person for the job.

They should have a strong vocal range, be able to adjust their performance to the needs of the script, and have the ability to convey emotion and enthusiasm. the voiceover artist should have a good sense of timing, understand the nuances of the language being spoken, and be able to express ideas in a relatable way. When all these elements are combined, the result is an effective promotional video that resonates with its intended audience and drives them to take action.

Voiceover Audio Engineer, Documentary Voiceover Artist, and Voiceover Coach are related jobs you may like.

Frequent Interview Questions

What experience do you have with promotional video voiceover work?
What was the most challenging promotional video voiceover project you have ever worked on?
How do you ensure that your voiceover work for promotional videos is in line with the clients vision?
What techniques do you use to keep your voiceover delivery fresh and unique?
What methods do you use to ensure that your voiceover work is consistent across multiple projects?
How do you adjust your vocal delivery to suit different types of promotional videos?
How do you collaborate with other team members to ensure an effective final product?
How do you ensure that the vocal delivery of the script is impactful and compelling?
How do you ensure that the promotional video voiceover meets the clients deadlines?
How do you stay up to date with new trends and techniques related to promotional video voiceover work?

Common Tools in Industry

Microphone. A microphone is a device used to capture sound waves and convert them into an electrical signal. (e. g. Blue Yeti USB microphone)
Audio Recording Software. Audio recording software is used to create and edit audio files. (e. g. Adobe Audition)
Headphones. Headphones are used to listen to audio while recording and editing, as well as for playback of the final recording. (e. g. Sony MDR-7506 headphones)
Voiceover Script. A voiceover script is a written document that contains the dialogue and other information needed to complete a voiceover project. (e. g. Voiceover Script Template)
Voiceover Demos. Voiceover demos are recordings that showcase a voiceover artists range and versatility. (e. g. Voiceover Artist Demo Reel)

Professional Organizations to Know

Voice Actors Network (VAN)
American Federation of Television and Radio Artists (AFTRA)
National Association of Professional Voice Actors (NAPVA)
Society of Voice Arts and Sciences (SOVAS)
Voiceover Talent Agents Association (VOTAA)
World-Voices Organization (WoVO)
British Voice Association (BVA)
European Voiceover Network (EVN)
International Voiceover Talent Association (IVTA)
Canadian Association of Professional Voice Over Talent (CAPT)

We also have Voiceover Audio Mixer, Voiceover Producer, and Commercial Voiceover Artist jobs reports.

Common Important Terms

Voice Over Artist. An actor or actress who records audio for commercial or promotional videos, typically without being seen or heard on camera.
Copywriting. The process of creating persuasive written content to be used in promotional videos.
Audio Engineering. The technical aspects of recording sound and editing audio, such as equalizing, mixing, and mastering.
Studio Recording. The process of recording audio in a professional studio environment.
Voice Acting. A form of acting in which actors provide the voice for animated characters and other non-speaking roles.
Post-production. The process of editing, mixing, and mastering audio after the initial recording is complete.
Foley Artist. A person who creates and records sound effects in post-production.

Frequently Asked Questions

What type of voice is most suitable for a promotional video voiceover?

A warm, friendly, and engaging voice is ideal for a promotional video voiceover.

How much does a promotional video voiceover artist typically cost?

The cost of a promotional video voiceover artist can vary widely depending on the length of the project and the actor's experience. Generally, rates start at around $100 per hour.

What qualifications should a promotional video voiceover artist have?

A promotional video voiceover artist should have a strong understanding of the script, be comfortable with public speaking, and ideally have experience in the field.

How long does it typically take to record a promotional video voiceover?

The length of time taken to record a promotional video voiceover can vary widely depending on the complexity of the script and the type of recording setup being used. Generally, it takes between two and four hours to record an average-length script.

What are some common tips for a successful promotional video voiceover?

Some common tips for a successful promotional video voiceover include: reading the script aloud several times before recording, speaking clearly and articulately, and taking breaks to relax and reset between takes.