How to Be Podcast Strategist - Job Description, Skills, and Interview Questions

Oct 22, 2023 / 6 Minutes Read / By Albert

How to Become

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The rise in popularity of podcasts in recent years has had a significant impact on the media landscape. As more and more people are turning to podcasts as an alternative source of content, the demand for podcast strategists has increased dramatically. Podcast strategists are responsible for helping content creators determine the best format, topics, and platforms to reach their target audiences.

They also play an important role in developing strategies to promote and monetize podcasts, while ensuring that the content is of the highest quality. The growing demand for podcast strategists is indicative of how podcasts are becoming a more viable form of media and entertainment.

Steps How to Become

Get Educated. Develop a deep understanding of podcasting by reading books, attending conferences, and taking online courses on the subject. Learning the basics of podcasting, such as the technology involved and how to market a podcast, will give you a good foundation for becoming a successful podcast strategist.
Develop Podcasting Skills. You should also gain experience in audio production and editing. Many podcast strategists are also audio engineers who can record and edit podcasts, so taking courses or getting hands-on experience in these areas is important.
Gain Experience. Consider volunteering your services to a podcast or media company to gain experience in the field. This will help you gain knowledge and contacts in the podcasting industry that can be invaluable when you start your own business.
Start Your Own Business. Once you have the necessary skills and experience, you can start your own business as a podcast strategist. You can offer services such as podcast production, marketing, strategy, and consulting.
Network. Make sure to network with other professionals in the industry and attend relevant conferences and events. This will help you stay up-to-date with the latest trends and developments in podcasting and make valuable connections that can lead to more business opportunities.

The success of a podcast strategy depends on the ability to be both reliable and efficient. Reliability is achieved when the podcast consistently delivers on its promises and adheres to the highest standards of quality. Efficiency is achieved when resources are used in the most effective manner possible, allowing for the most optimal results from the least amount of effort.

Both of these elements are essential for a successful podcast strategy; if one is neglected, the entire strategy is likely to fail. Good podcast strategies should include goals and objectives that can be realistically achieved, as well as plans for how to use resources to achieve those goals. proper time management and goal tracking are essential for successful execution of the strategy.

With these elements in place, a podcast can reach its fullest potential and successfully engage its target audience.

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Job Description

Develop and implement podcast strategies to grow the reach, impact, and engagement of the podcast.
Analyze and report on podcast analytics to identify areas for improvement.
Identify and cultivate relationships with influencers and other partners to increase the visibility of the podcast.
Work with the content team to create a cohesive podcast strategy that aligns with the overall goals of the organization.
Collaborate with the marketing team to develop promotional campaigns that will draw in new listeners and encourage existing listeners to stay engaged.
Monitor industry trends and best practices to ensure that the podcast is up-to-date with technology and trends.
Research and recommend new podcast hosting platforms and audio production tools.
Brainstorm ideas for new podcast formats and content topics.
Manage the budget for podcast-related activities, such as audio production costs and advertising spend.
Coordinate with external vendors, such as audio engineers, to ensure quality audio production for the podcast.

Skills and Competencies to Have

Knowledge of podcast production, from conception to completion
Understanding of current trends in podcasting
Ability to develop creative strategies for podcast marketing
Experience with podcast analytics and metrics
Proficiency in audio engineering and editing
Familiarity with digital audio workstations such as Pro Tools and Audacity
Expertise in social media platforms like Twitter, Instagram, and Facebook
Knowledge of the podcast industry and its major players
Understanding of copyright laws and intellectual property
Strong communication skills and ability to collaborate with a team
Negotiation skills for obtaining sponsorships, partnerships, and other opportunities
Attention to detail and organizational skills
Ability to manage multiple projects and deadlines simultaneously
Excellent problem-solving skills
Ability to develop and manage budgets
Outstanding writing skills for developing copy for promotional materials

A successful podcast strategist must possess many skills, but the most important of these is the ability to create engaging, effective content. This means being organized, creative, and able to take feedback from both the audience and the client. It also means having a good understanding of the podcast industry and being able to use tools such as social media, analytics, and advertising to help promote the podcast and increase its reach.

the strategist must be able to understand the impact of the podcast on its audience, as well as how to use data from the podcast to inform decisions about future content. Finally, the strategist must have excellent communication skills in order to effectively collaborate with others on the podcast. All of these skills are essential for creating a successful podcast strategy and ensuring its success.

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Frequent Interview Questions

What experience do you have in developing and executing podcasting strategies?
How do you utilize data to inform podcasting strategies?
Describe the most successful podcast strategy you've implemented.
What methods do you use to measure the success of podcast strategies?
How do you stay up-to-date on podcasting trends and best practices?
What strategies have you used to build an engaged podcast audience?
How do you approach developing relationships with podcast hosts and influencers?
What experiences have you had in creating unique content for podcasts?
Describe your experience with budgeting and managing podcast campaigns.
How would you use technology to improve the performance of a podcast strategy?

Common Tools in Industry

Podcast Analytics Tool. A tool for tracking and analyzing podcast performance, including audience engagement, downloads, and listener demographics. (eg: Podtrac)
Podcast Hosting Platform. A platform for hosting, distributing, and promoting a podcast. (eg: Buzzsprout)
Recording Software. A software program for recording and editing audio files. (eg: Adobe Audition)
Social Media Management Tool. A tool for scheduling, publishing, and optimizing social media posts and campaigns. (eg: Hootsuite)
Keyword Research Tool. A tool for researching keywords and topics related to a podcast. (eg: Ubersuggest)
Promotion Tool. A tool for promoting a podcast to potential listeners. (eg: PromoRepublic)
Podcast RSS Generator. A tool for generating a podcast RSS feed. (eg: FeedPress)
Monetization Platform. A platform for monetizing a podcast through advertisements, sponsorships, and other sources of income. (eg: Midroll)

Professional Organizations to Know

Interactive Advertising Bureau (IAB)
American Association of Advertising Agencies (4As)
Advertising Research Foundation (ARF)
Association of National Advertisers (ANA)
Digital Analytics Association (DAA)
Radio Advertising Bureau (RAB)
Podcast Industry Association (PIA)
International Association of Podcasting (IAP)
Audio Publishers Association (APA)
Audio Branding Academy (ABA)

We also have Podcast Network Graphic Designer, Podcast Network Audio Engineer, and Podcast Host jobs reports.

Common Important Terms

Podcasting. The process of creating and distributing audio content, typically in the form of a radio-like show, to an audience through digital media channels such as the internet.
Audience. The group of people who listen to, watch, or read a podcast.
Content Strategy. A plan for creating content that is engaging, useful, and relevant to an audience.
Target Audience. The specific group of people a podcast is meant to reach.
Branding. The process of creating and cultivating an image or identity associated with a product, service, or organization.
Promotion. The process of publicizing and marketing a podcast in order to build its audience.
SEO. Search engine optimization; the process of optimizing content to make it more visible in search engine results pages (SERPs).
Analytics. The process of collecting and analyzing data to gain insights into the performance of a podcast.

Frequently Asked Questions

What is the role of a Podcast Strategist?

A Podcast Strategist is a professional who helps clients create and manage a successful podcast. They offer guidance on everything from content strategy and production to promotion and monetization.

How does a Podcast Strategist create content?

A Podcast Strategist works with clients to develop compelling content ideas and develop an overall podcast strategy. They also provide assistance with audio editing, script writing, music selection, and other production related tasks.

What are some of the different methods a Podcast Strategist uses to promote a podcast?

A Podcast Strategist may use a variety of methods to promote a podcast, such as social media campaigns, email marketing, content marketing, search engine optimization (SEO), and podcasting network partnerships.

How does a Podcast Strategist monetize a podcast?

A Podcast Strategist may suggest various monetization strategies such as advertising, sponsorships, affiliate marketing, merchandise sales, and subscription-based models.

What are the benefits of hiring a Podcast Strategist?

Hiring a Podcast Strategist can help ensure that your podcast is successful by providing valuable guidance on content creation, production, promotion, and monetization. They can also help you save time and resources by managing the entire podcasting process.