How to Be New Media Analyst - Job Description, Skills, and Interview Questions

Oct 22, 2021 / 6 Minutes Read / By Albert

How to Become

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The rise of new media has had a profound effect on the way people communicate and consume news. Social media platforms have become a popular way for individuals to stay connected and share information in real time, while new streaming services have changed the way people watch TV and movies. As a result, media analysts have become increasingly important in helping companies understand how to leverage these new technologies to reach their target audiences. By using analytics and market research, media analysts can identify trends and develop strategies to maximize their visibility, engage customers, and increase revenue.

Steps How to Become

Earn a Bachelor's Degree. Obtaining a bachelor's degree in marketing, media, business, communications or a related field is the most common educational requirement to become a New Media Analyst.
Gain Experience. It is important for aspiring analysts to gain experience in the field. This can be done through internships or volunteer work.
Understand Social Media. Understanding how to use social media platforms such as Facebook, Twitter, YouTube, and Instagram is essential in this career field. It is important to be able to effectively analyze the data and statistics these platforms provide.
Develop Analytical Skills. Being able to analyze data and statistics accurately is the key skill needed to become a new media analyst. It is important to develop a good understanding of analytics software and how to interpret the data provided by it.
Obtain Certifications. While it is not always required, many employers look for new media analysts that have obtained certifications in analytics, digital marketing, or related fields. Obtaining these certifications can help demonstrate your knowledge and expertise in the field.
Network. Networking is an important part of any career field and new media analytics is no exception. Building relationships with professionals in the industry can lead to job opportunities and help advance your career.

The increasing popularity of new media has created a need for reliable and qualified analysts to interpret the data it contains. As a result, many organizations are now requiring new media analysts to have a background in statistics, programming, and analytics. These skills are essential for understanding the vast amounts of data that come from social media, websites, and other digital sources.

analysts must possess strong communication and problem-solving skills to be able to draw meaningful conclusions from the data. Without these skills, organizations may be unable to accurately assess the impact of their marketing efforts and make informed decisions about their strategies. As a result, having a qualified new media analyst is essential for businesses to maximize their success in the digital age.

You may want to check Multimedia Technician, Media Analyst, and Multimedia Developer for alternative.

Job Description

Monitor and analyze the digital landscape, including emerging trends, technologies, and industry developments.
Develop deep understanding of user behavior, segmentation and targeting, and online marketing trends.
Design and execute experiments to test hypotheses and measure impact of changes to products, services, and campaigns.
Analyze data to track user behavior, customer engagement, and performance metrics.
Create reports to present findings, insights, and recommendations to stakeholders.
Collaborate with internal teams to implement recommendations for improvement.
Develop dashboards and automated reports for tracking performance and KPIs.
Utilize tools such as Google Analytics, Adobe Analytics, SQL, and Tableau to create custom reports.
Provide guidance and training to less experienced team members.
Stay up to date on industry trends and best practices.

Skills and Competencies to Have

Technical Expertise: Knowledge of web technologies, including HTML, CSS, JavaScript, and other types of web development tools.
Digital Marketing: Understanding of digital marketing techniques, such as search engine optimization (SEO) and pay-per-click (PPC) campaigns.
Analytics: Ability to use a variety of analytics tools to collect, analyze and interpret data.
Communication Skills: Excellent written and verbal communication skills to effectively communicate data and insights.
Project Management: Proficiency in project management to ensure successful delivery of projects.
Creative Thinking: Ability to think creatively to develop strategies for using new media platforms.
Multimedia Skills: Knowledge of video and audio editing tools to create engaging content.
Social Media Savvy: Understanding of the various social media platforms, such as Facebook, Twitter, Instagram and YouTube, to engage with target audiences.
Attention to Detail: Keen attention to detail to ensure accuracy in data analysis and reporting.
Research & Reporting: Ability to research new trends and technologies and present findings in a clear and concise report.

The ability to analyze new media is an essential skill for any digital media professional. Being able to understand the analytics of digital content, such as user engagement and website traffic, is key to creating successful campaigns and reaching desired outcomes. To do this effectively, one must be able to use data-driven insights to track trends, measure results and make informed decisions.

New media analytics also require the ability to think critically and interpret data, as well as being able to identify and analyze the relationships between different entities. Furthermore, a keen eye for detail and an understanding of the latest technologies, such as artificial intelligence and machine learning, will help new media analysts spot opportunities and identify areas for improvement. Finally, communication skills are also important to effectively convey the findings of an analysis to colleagues and stakeholders.

By developing these skills, new media analysts can make a real impact on their organizations success.

Media Planner/Buyer, Digital/Social Media Strategist, and Video Media Producer are related jobs you may like.

Frequent Interview Questions

What experience do you have in managing New Media projects?
What strategies have you implemented to measure success in New Media campaigns?
How do you stay up to date on the latest trends in digital media?
How do you think New Media can benefit an organization's communications strategy?
Describe a successful campaign or project you have launched utilizing New Media.
What metrics do you use to evaluate ROI for New Media campaigns?
How do you ensure that your New Media campaigns comply with legal and regulatory requirements?
How do you help organizations develop an effective social media presence?
What techniques do you employ to maximize the visibility of New Media content?
How do you use data analytics to inform your New Media strategies?

Common Tools in Industry

Google Analytics. This is a web analytics tool that monitors and reports website traffic. (eg: It can track page views, bounce rate, and average session duration).
Social Media Monitoring Tool. This tool helps to monitor and analyze conversations on social media platforms. (eg: Mention, Hootsuite, Sprout Social).
Heat Mapping Tools. This tool tracks user clicks and interactions to help understand how users interact with a website. (eg: Crazy Egg, Hotjar).
A/B Testing Tools. This tool helps to compare different versions of a webpage or app to determine which one performs better. (eg: Optimizely, VWO).
Content Management System (CMS). This tool enables users to create, manage, and publish content for websites or apps. (eg: WordPress, Drupal).
SEO Tools. These tools help to optimize websites for search engine rankings. (eg: Ahrefs, Moz).

Professional Organizations to Know

Digital Analytics Association (DAA)
Interactive Advertising Bureau (IAB)
The Online Publishers Association (OPA)
American Marketing Association (AMA)
The Web Analytics Association (WAA)
The Social Media Club (SMC)
International Association of Online Marketers (IAOM)
Social Media Research Foundation (SMRF)
Society for New Communications Research (SNCR)
The Internet Advertising Bureau (IAB UK)

We also have Mobile/Social Media Developer, Radio/Media Producer, and Media Buyer jobs reports.

Common Important Terms

Web Analytics. The process of collecting, measuring, and analyzing data from a website in order to gain insights into how the site is used and how it can be improved.
SEO (Search Engine Optimization). The process of optimizing a website to improve its visibility in organic search engine results.
Social Media Analytics. The process of measuring and analyzing data from social media platforms like Facebook, Twitter, and Instagram to gain insights into consumer behavior and sentiment.
Content Marketing. The art of creating and distributing valuable and relevant content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
User Experience (UX). The overall experience a user has while interacting with a product or service.
A/B Testing. A method of making small changes to webpages or other digital content to test which version performs better.
Conversion Rate Optimization (CRO). The process of improving a website or landing page to increase the number of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Frequently Asked Questions

What does a New Media Analyst do?

A New Media Analyst is responsible for researching, analyzing, and communicating trends in the digital media landscape. They use data to develop insights and recommendations that help inform business strategy.

What skills are required to be a New Media Analyst?

To be a successful New Media Analyst, one must have strong quantitative and qualitative analytical skills, be able to interpret data and draw meaningful conclusions, have excellent communication and presentation skills, and have a deep understanding of digital marketing tactics and trends.

How much experience should a New Media Analyst have?

The amount of experience necessary to be a successful New Media Analyst will vary depending on the specific role and company. Generally, most employers will look for at least two years of experience in a similar role or related field.

What qualifications do I need to become a New Media Analyst?

The qualifications necessary to become a New Media Analyst will vary depending on the specific role and company. Generally, most employers will look for at least a Bachelor's degree in a related field like marketing, communications, media studies or computer science.

What is the average salary for a New Media Analyst?

According to PayScale, the average salary for a New Media Analyst is $59,827 per year. Salaries can vary greatly depending on experience and location.