How to Be Influencer Marketing Manager - Job Description, Skills, and Interview Questions

Apr 12, 2021 / 6 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

Links

Influencer marketing has become an invaluable tool for businesses, as it allows them to reach a wider audience and increase brand awareness. As a result, the demand for Influencer Marketing Managers has grown significantly throughout the years. An Influencer Marketing Manager is responsible for establishing relationships with influencers, creating and executing campaigns, optimizing content, and analyzing performance.

They also need to have strong communication and organizational skills, as well as a good understanding of the various social media platforms. The success of an Influencer Marketing Manager ultimately relies on their ability to build relationships with influencers, strategize content, and track metrics to measure performance.

Steps How to Become

Get a Bachelor's Degree. A bachelor's degree in marketing, communications, or a related field is a must to become an influencer marketing manager.
Gain Experience. Experience is a critical factor in becoming an influencer marketing manager. Gain relevant experience by working in the field of marketing or social media. You can do this by interning at a marketing agency, working as a social media assistant, or even doing freelance work.
Develop Your Knowledge. It's important to stay up-to-date on industry trends and technology related to influencer marketing. Read industry publications, attend conferences, and take advantage of free online learning resources to stay ahead of the curve.
Build Your Network. Networking is essential to success in any field, and influencer marketing is no exception. Connect with other influencer marketing professionals and build relationships in the industry.
Develop Your Skills. You need to develop your skills to become an influencer marketing manager. Learn how to create and execute successful influencer campaigns, how to measure success, and how to negotiate deals with influencers.
Pursue a Certification. A certification in influencer marketing can help you stand out from the competition and demonstrate your commitment to the field. There are several certifications available, such as the Certified Influencer Marketing Professional (CIMP) from the Influencer Marketing Hub.
Find a Job. Once you have the education, experience, knowledge, and skills required to become an influencer marketing manager, it's time to find a job. Look for openings at marketing agencies or brands that specialize in influencer marketing. You can also search job boards, LinkedIn, and other websites for open positions.

The ever-growing phenomenon of influencer marketing has become an integral part of the marketing landscape. To stay updated and capable in this area, marketers need to be proactive in their approach by monitoring industry trends, understanding the power of influencers, and leveraging the right tools and technology. By doing this, they can ensure that their influencer campaigns are successful, engaging and effective.

Monitoring industry trends will help marketers stay ahead of the curve and allow them to quickly adapt their strategies to changing market conditions. Understanding the power of influencers is also essential for marketing success. By leveraging influencers knowledge and expertise, marketers can create content that resonates with their target audience and maximize their ROI.

Finally, leveraging the right tools and technology is key for creating successful campaigns. Platforms like BuzzSumo, BuzzStream and Traackr can help marketers track and analyze the performance of their influencer campaigns, so they can optimize their strategies based on the results. By taking these steps, marketers can stay updated and capable when it comes to influencer marketing.

You may want to check Mobile Marketing Manager, CRM & Digital Marketing Manager, and Growth Marketing Manager for alternative.

Job Description

Develop and execute influencer marketing strategies to achieve business objectives.
Monitor and analyze performance of current influencer campaigns, and adjust accordingly.
Research and identify influencers that are aligned with the companys objectives and target audience.
Negotiate collaborations with influencers to create mutually beneficial relationships.
Collaborate with internal teams (Marketing, Creative, Product, PR) to develop content plans and strategies to be used by influencers.
Create, track and analyze reports to measure brand awareness, engagement and ROI from influencer activities.
Manage and maintain relationships with influencers, tracking progress, success metrics, and payment status.
Identify potential risks or issues with influencers and recommend solutions or alternatives.
Stay up-to-date with the latest trends in influencer marketing and digital media.
Ensure all influencer activities comply with the companys brand guidelines.

Skills and Competencies to Have

Strategic Thinking
Knowledge of Social Media Platforms
Analytical Skills
Understanding of Influencer Marketing
Communication Skills
Creativity
Networking and Relationship Building
Project Management
Negotiation Skills
Results-Driven Mindset
Budget Management
Adaptability
Understanding of Digital Trends

Influencer marketing is a powerful tool for businesses to reach their target audience. For the marketing manager, the most important skill to be successful in this field is the ability to identify and build relationships with the right influencers. By understanding the goals of their clients, a good influencer marketing manager can identify influencers with large followings who also have a genuine connection to the target audience.

With these relationships, they can create content that resonates with the intended audience, driving more engagement and ultimately more sales. the manager should have strong communication and negotiation skills in order to secure deals with influencers and ensure that the campaigns are successful. By having these skills, an influencer marketing manager can help their clients to maximize the return on investment of their campaigns.

Global Marketing Manager, Trade Show & Events Coordinator, and Conversion Rate Optimization (CRO) Specialist are related jobs you may like.

Frequent Interview Questions

What experience do you have in influencer marketing?
What strategies do you use to establish relationships with influencers?
How do you measure the success of an influencer marketing campaign?
Describe a time you successfully grew an influencer's audience.
How do you create campaigns that engage influencers and their audiences?
What challenges have you faced in influencer marketing, and how did you address them?
What metrics do you use to evaluate the performance of influencer campaigns?
How do you ensure that the influencers you work with are the right fit for your brand?
How do you keep up with changes in the influencer marketing landscape?
How do you determine which influencers to target for a particular campaign?

Common Tools in Industry

BuzzSumo. A social media monitoring and analytics tool that helps influencer marketers to identify and analyze key influencers and content in their industry. (e. g. Analyzing the top-performing content on a given topic).
Social Blade. A tool to analyze the followers, views and engagement of influencers, allowing marketers to compare and evaluate different influencers. (e. g. Comparing the growth of an influencers Instagram followers over a period of time).
InflueNex. A platform that helps marketers to find, manage and collaborate with influencers, providing insights into how well campaigns are performing. (e. g. Tracking the number of clicks an influencers posts receive).
TapInfluence. An influencer marketing platform that helps marketers to discover and manage influencers, track campaigns, and measure results. (e. g. Measuring the reach and impressions of a campaign).
Traackr. A tool that helps marketers to discover, manage, and measure the performance of their influencer marketing campaigns. (e. g. Creating detailed reports on influencer performance).

Professional Organizations to Know

Influencer Marketing Hub
International Association of Influence Professionals
Social Media Marketing World
Influencer Marketing Association
Digital Marketing Institute
Adweek Influencer Marketing Council
Content Marketing Institute
Word of Mouth Marketing Association
Association of National Advertisers
Marketing Executives Network Group

We also have Event Marketing Manager, Social Media Marketing Manager, and Search Engine Marketing (SEM) Manager jobs reports.

Common Important Terms

Influencer Network. A platform or organization that helps connect brands and influencers for mutual benefit.
Affiliate Marketing. A type of performance-based marketing in which a business rewards an affiliate for each customer brought by the affiliates own marketing efforts.
Content Marketing. A type of marketing focused on creating, publishing, and distributing content to a target audience with the goal of increasing brand awareness and generating leads.
Social Media Marketing. A type of marketing that utilizes social media platforms to reach out to potential customers and build relationships with them.
Relationship Building. The process of developing a strong, mutually beneficial relationship between two parties.
Influencer Engagement. The process of engaging influencers to share content, create content, and promote products and services.
Brand Ambassadors. An influencer who has been chosen to represent a brand, usually through marketing activities.
Influencer Outreach. The process of contacting and connecting with influencers in order to build relationships and collaborate on projects.
Media Relations. The process of building relationships with members of the media in order to increase brand visibility and awareness.
Analytics. The practice of analyzing data in order to understand trends and patterns in order to improve business decisions.

Frequently Asked Questions

What job responsibilities does an Influencer Marketing Manager have?

The primary responsibility of an Influencer Marketing Manager is to develop and execute campaigns to reach target audiences through influencers. This involves recruiting and managing influencers, creating content, optimizing campaigns, analyzing results, and reporting on progress.

What skills are necessary to be an effective Influencer Marketing Manager?

An Influencer Marketing Manager should have excellent communication skills, the ability to think creatively, and the knowledge of various digital marketing strategies. They should also have experience in networking, relationship building, budgeting, and data analytics.

What is the average salary for an Influencer Marketing Manager?

According to Glassdoor, the average salary for an Influencer Marketing Manager is $62,000 per year.

What type of work environment is typically associated with an Influencer Marketing Manager?

An Influencer Marketing Manager typically works in an office setting as part of a larger marketing team. They may also work with influencers remotely or in person depending on the project.

What qualifications are required to become an Influencer Marketing Manager?

To become an Influencer Marketing Manager, a bachelor's degree in marketing, communications, or a related field is usually required. Knowledge of digital marketing and experience in building relationships with influencers is also beneficial.

Web Resources

Influencer Marketing Manager - comms.byu.edu comms.byu.edu
Influencer Marketing: Employing Influencers - UCLA www.uclaextension.edu
Influencer Marketing Strategy for Brands - Northwestern University online.em.kellogg.northwestern.edu