How to Be Digital Asset Manager - Job Description, Skills, and Interview Questions

Aug 11, 2022 / 6 Minutes Read / By Albert

How to Become

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The use of a Digital Asset Manager (DAM) can have a significant impact on an organization's ability to manage digital assets. By utilizing a DAM, an organization can quickly and easily store, track, organize, and access digital assets from any location. This can save time and money by reducing the need for manual labor and ensuring that all digital assets are properly managed.

having a DAM in place can improve the organization's ability to follow established digital asset policies, which can help ensure compliance with industry standards and laws. Finally, the use of a Digital Asset Manager can lead to increased customer satisfaction by providing quick and easy access to digital assets when they are needed.

Steps How to Become

Obtain a Bachelor's Degree. Start by earning a bachelor's degree in a field relevant to digital asset management, such as finance, marketing, computer science, or information technology.
Gain Experience. To become a digital asset manager, experience in the field is essential. Consider working in related roles such as digital asset producer, graphic designer, or web developer to gain the necessary experience.
Learn Digital Asset Management Software. Familiarize yourself with the different types of digital asset management software available, including Adobe Experience Manager, Bynder, and Brandfolder.
Get Certified. Consider getting certified in digital asset management to demonstrate your expertise in the field. The Association for Information and Image Management offers a Certified Digital Asset Manager certification.
Develop Your Skills. Stay up-to-date on industry trends and develop your skills in areas such as project management, data analysis, and problem solving.
Network. Make connections with other professionals in the field and attend events related to digital asset management. This will help you stay up-to-date and make valuable contacts.

The use of digital asset managers (DAM) has enabled companies to store, share, and organize their digital assets in reliable and efficient ways. By utilizing DAMs, companies can save space and money, streamline processes, and provide easy access to digital assets for employees. files can be stored safely and securely in the cloud, making them easier to protect from loss or theft.

Furthermore, utilizing a DAM can enable more efficient collaboration among team members, as they can access and work on files from anywhere. As a result, companies can maximize the value of their digital assets and increase their productivity.

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Job Description

Digital Asset Manager: Responsible for organizing and managing the digital assets of an organization, including images, videos, documents, audio clips, and other digital content. Responsible for creating standards and procedures for the management of digital assets, archiving files, and ensuring proper access to digital assets.
Digital Content Producer: Responsible for creating and producing digital content such as videos, audio clips, websites, and other interactive media. Works with clients to create content that meets their needs and objectives.
Digital Asset Designer: Designs digital assets such as images, videos, documents, and audio clips for an organization. Responsible for creating visuals that meet the organizations style and aesthetic guidelines.
Digital Asset Editor: Edits digital assets such as images, videos, documents, and audio clips for an organization. Responsible for ensuring that digital assets meet the organizations quality standards.
Digital Asset Analyst: Analyzes digital assets for an organization in order to identify trends and insights that can be used to improve the organizations processes and strategies.
Digital Asset Manager Assistant: Assists the Digital Asset Manager with tasks such as archiving files, creating standards and procedures, and providing access to digital assets.
Digital Asset Strategist: Develops strategies for an organization to effectively use digital assets to meet their objectives. Responsible for creating campaigns that promote the organizations digital assets.

Skills and Competencies to Have

Knowledge of digital asset management systems and processes
Understanding of digital asset formats, such as audio, video, images, etc.
Knowledge of copyright laws and best practices
Ability to analyze and determine the most effective ways to organize and store digital assets
Proficiency in using digital asset management software
Expertise in creating and managing metadata for digital assets
Familiarity with digital asset workflow processes
Ability to monitor and manage digital asset usage
Understanding of industry standards for digital asset delivery
Strong troubleshooting skills for resolving technical issues
Ability to identify opportunities for process improvement
Excellent communication and interpersonal skills

Having a strong understanding of digital asset management is becoming increasingly important as businesses are relying more and more on digital media. As such, having the ability to effectively manage digital assets is a key skill for any business to possess. Digital asset management involves the organization, storage, retrieval, and sharing of digital resources that can include images, audio, video, and other media forms.

It requires an understanding of the various technologies and methods used to store, track, and protect these digital files. Furthermore, digital asset managers must have the ability to effectively communicate with other stakeholders in the organization to ensure that all digital assets are properly managed. Having the right skill set will help ensure that businesses are able to get the most out of their digital assets while also protecting them from any potential risks, including copyright infringement and data loss.

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Frequent Interview Questions

What experience do you have managing digital assets?
Describe how you would develop and maintain a digital asset inventory system?
How would you ensure that digital asset files are stored securely?
What is your experience with creating and enforcing standards for digital asset organization and management?
How would you handle requests for digital assets from external parties?
What experience do you have with working with different file formats?
How would you go about auditing existing digital asset files and systems?
Describe a difficult problem you encountered while managing digital assets and how you solved it.
How do you stay up to date on emerging technologies and trends related to digital asset management?
What strategies do you use to ensure that digital asset metadata is accurate and up-to-date?

Common Tools in Industry

Adobe Bridge. A digital asset management tool used to organize, browse, and search digital media files. (eg: Adobe Creative Cloud)
Cumulus. A digital asset management tool used to organize and share digital assets from multiple sources. (eg: Widen Media Collective)
FotoWare. A digital asset management system for managing, storing, and sharing digital assets. (eg: FotoWare Pro)
Google Photos. A cloud-based digital asset management tool used to store, organize, and share photos and videos. (eg: Google Photos App)
Microsoft Expression Media. A digital asset management system that helps users manage and track digital media files. (eg: Microsoft Expression Suite)
Bynder. A cloud-based digital asset management platform used to create, store, organize, and share digital assets. (eg: Bynder Cloud)
Portfolio by Extensis. A digital asset management system used to manage, store, search, and share digital assets. (eg: Extensis Portfolio)
Celum Imagemanger. A cloud-based digital asset management solution for managing and sharing digital assets across an organization. (eg: Celum Imagemanger Pro)
Canto Cumulus. A cloud-based digital asset management solution used to store, organize, and share digital assets. (eg: Canto Cumulus Cloud)
MediaBeacon. A digital asset management solution used to manage, store, and share digital assets across an organization. (eg: MediaBeacon Enterprise)

Professional Organizations to Know

Association for Information and Image Management (AIIM)
Digital Asset Management Professionals (DAMPro)
International Association of Media and Communication Professionals (IAMCP)
Digital Asset Management Institute (DAMI)
The Open Group Digital Asset Management Forum (O-DAM)
International Broadcast Digital Asset Management Association (IBDAMA)
The Global Digital Asset Management Association (GDAMA)
The Content Marketing Association (CMA)
Image and Video Information Management Association (IVIMA)
Digital Asset Management Coalition (DAMC)

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Common Important Terms

Digital Asset. A digital asset is any type of electronic file, such as a photograph, video, document, or audio file, that has value.
Digital Asset Management (DAM). Digital asset management (DAM) refers to the processes and technologies used to store, organize, distribute, and secure digital assets.
Metadata. Metadata is data that describes other data. It can include information such as the name of the asset, its author, its size, type, and other relevant details.
Taxonomy. Taxonomy is the classification of digital assets into categories and sub-categories.
Version Control. Version control is the process of managing changes to digital assets over time.
Asset Library. An asset library is a centralized repository of digital assets, including metadata, versions, and related information.
Access Control. Access control is the process of determining who can view and modify digital assets.

Frequently Asked Questions

What is a Digital Asset Manager?

A Digital Asset Manager is a software application used to store, organize, search, and manage digital assets such as images, videos, audio files, documents, and other media.

What are the benefits of using a Digital Asset Manager?

Benefits of using a Digital Asset Manager include improved organization and searchability of digital assets, increased visibility and control over the assets, easier collaboration and sharing of assets, and better asset security and protection.

What types of entities use a Digital Asset Manager?

Digital Asset Managers are used by a variety of entities including businesses, organizations, educational institutions, media companies, and individuals.

How many digital assets can be organized and managed in a Digital Asset Manager?

The number of digital assets that can be organized and managed in a Digital Asset Manager is unlimited. It depends on the size of the system and the available storage space.

What types of digital assets can be managed in a Digital Asset Manager?

Types of digital assets that can be managed in a Digital Asset Manager include images, videos, audio files, documents, 3D models, fonts, and any other type of digital file.

Web Resources

Digital Asset Management - New York University www.nyu.edu
Digital Asset Management System | OHSU www.ohsu.edu
Digital Asset Management - Bronze Certificate - Rutgers University comminfo.rutgers.edu