How to Be Corporate Social Media Manager - Job Description, Skills, and Interview Questions

Nov 29, 2020 / 6 Minutes Read / By Albert

How to Become

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The increasing importance of an effective corporate social media manager has become essential for businesses to succeed in the digital age. Through the use of social media platforms such as Twitter, Instagram, and Facebook, a corporate social media manager can build an audience and create brand awareness. By creating engaging content, a corporate social media manager can drive traffic to websites, increase customer engagement, and generate leads.

Furthermore, a corporate social media manager can also drive sales and help promote products and services. All of these positive effects lead to an increase in brand loyalty and recognition, which can ultimately result in higher profits for businesses.

Steps How to Become

Develop a strong understanding of social media platforms and their associated best practices. To be an effective corporate social media manager, you should be comfortable using the various platforms available to businesses, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. You should also be knowledgeable about the best practices for each platform.
Learn about your companys industry. Having a solid understanding of your companys industry is key to developing effective social media campaigns. Knowing the topics and trends related to your industry will help you create relevant content and campaigns that will engage and resonate with your target audience.
Develop content and campaigns to support your companys goals. Once you have a strong grasp of the industry and the platforms, you can begin to develop content and campaigns that align with your companys goals. These could include creating awareness around a new product, raising brand visibility, or increasing engagement with followers.
Monitor analytics and adjust campaigns accordingly. Once you have launched your campaigns, its important to monitor their performance and adjust them accordingly. Use analytics to track how your campaigns are performing and make changes as needed to ensure they are achieving the desired outcomes.
Stay up-to-date on trends in the industry. To stay ahead in the ever-changing social media landscape, you need to stay informed about current trends in the industry. Keep an eye out for new tools, strategies, and ideas that you can use to make your campaigns more effective.

Corporate social media managers are tasked with keeping the companys online presence up-to-date and engaging. To do this, they must stay informed about industry trends, topics, and competitors; actively monitor their own accounts for feedback; and regularly create and share content to keep followers engaged. Keeping their skills sharp also helps corporate social media managers stay on top of their game.

They must stay abreast of technology updates, stay up to date with the latest trends and best practices in the industry, and continue to educate themselves on topics related to social media marketing. By doing this, corporate social media managers can ensure that their accounts remain active and users remain engaged.

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Job Description

Create and manage social media content plan that is aligned with corporate goals
Track and report on performance metrics related to social media efforts
Monitor and respond to customer inquiries and comments on social media
Collaborate with other departments to ensure integrated social media campaigns
Develop and maintain relationships with key influencers and thought leaders
Research, identify, and engage with new audiences
Integrate social media campaigns with other marketing initiatives
Create original content, including written posts, images, and videos
Stay up-to-date with the latest developments in the social media space
Manage social media budget and develop strategies to maximize ROI

Skills and Competencies to Have

Excellent communication and interpersonal skills.
Knowledge of current social media trends and platforms.
Ability to write engaging and creative content for a variety of audiences.
Understanding of SEO best practices to optimize content for search engine rankings.
Knowledge of image editing software such as Photoshop or Adobe Creative Suite.
Ability to develop, implement, and measure social media campaigns.
Creative thinking for developing new ways to engage customers on social media.
Ability to analyze social media data to identify trends and insights.
Proficiency in scheduling and tracking posts across multiple channels.
Familiarity with analytic tools such as Google Analytics and Hootsuite.

Corporate Social Media Managers play an important role in ensuring that a companys brand is represented accurately and professionally on social media platforms. The most important skill a Corporate Social Media Manager must possess is excellent communication, both written and verbal. This means being able to craft compelling messages that are tailored to the target audience and having the ability to engage with customers in a meaningful way.

Corporate Social Media Managers must be creative, have strong organizational skills, and have the ability to multitask. They must be able to think strategically, understand how to use analytics to inform decisions, and be able to develop campaigns that align with the companys goals. they should be well-versed in the latest trends, technologies, and platforms used in social media marketing.

All of these skills are essential for a Corporate Social Media Manager as they are responsible for ensuring that the companys brand is accurately portrayed both online and off.

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Frequent Interview Questions

What experience do you have in managing social media accounts?
How familiar are you with the most popular social media channels?
Describe a successful social media campaign youve managed in the past.
What strategies do you use to engage and grow an online community?
How do you measure the success of a social media campaign?
What challenges have you faced when managing social media accounts?
How do you stay up-to-date with the latest social media trends?
What techniques do you use to create engaging content?
How do you ensure brand consistency across social media accounts?
What do you think sets a successful corporate social media presence apart from the rest?

Common Tools in Industry

Hootsuite. Hootsuite is a social media management platform that helps Corporate Social Media Managers organize and plan their social media presence. (Example: Using Hootsuite, a Corporate Social Media Manager can schedule social media posts and monitor engagement across multiple social media channels. )
Sprout Social. Sprout Social is a comprehensive social media management platform that helps Corporate Social Media Managers monitor their brands presence and engagement on social media platforms. (Example: Sprout Social provides detailed analytics that Corporate Social Media Managers can use to measure the success of their campaigns. )
Buffer. Buffer is a social media scheduling and analytics tool that helps Corporate Social Media Managers plan, publish, and analyze content across multiple platforms. (Example: Buffer allows Corporate Social Media Managers to schedule posts in advance and track performance metrics across social media platforms. )
TweetDeck. TweetDeck is a Twitter-specific platform designed to help Corporate Social Media Managers manage their Twitter accounts. (Example: TweetDeck enables Corporate Social Media Managers to view multiple timelines, monitor conversations, and respond to mentions quickly. )
AgoraPulse. AgoraPulse is a comprehensive social media management platform that supports Corporate Social Media Managers with content curation, scheduling, social listening, and analytics. (Example: AgoraPulse provides Corporate Social Media Managers with detailed analytics on their audience engagement and performance. )

Professional Organizations to Know

International Association of Business Communicators (IABC)
Public Relations Society of America (PRSA)
Social Media Club (SMC)
Digital Analytics Association (DAA)
Content Marketing Institute (CMI)
American Marketing Association (AMA)
Word of Mouth Marketing Association (WOMMA)
Mobile Marketing Association (MMA)
Digital Content Next (DCN)
Interactive Advertising Bureau (IAB)

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Common Important Terms

Social Media Platforms. Platforms used to share content, such as videos, images, and text, with an online community. Examples include Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Content Strategy. A plan for what content to produce and how to promote it in order to achieve a desired goal, such as increasing brand awareness or generating leads.
Engagement. The process of forming meaningful connections with an online audience by responding to comments and messages and creating content that resonates with them.
Analytics. The practice of using data and metrics to analyze the performance of a campaign or piece of content.
Digital Marketing. The use of digital channels, such as search engines and social media platforms, to promote products or services.
Copywriting. The craft of writing persuasive copy that compels readers to take a specific action.
Community Management. The process of managing and nurturing a brands online community by responding to comments, moderating conversations, and monitoring conversations.

Frequently Asked Questions

What is the primary role of a Corporate Social Media Manager?

The primary role of a Corporate Social Media Manager is to manage and grow an organization's presence on social media platforms, create content, monitor and respond to comments and inquiries, and track analytics to measure the success of their campaigns.

What qualifications should a Corporate Social Media Manager have?

A Corporate Social Media Manager should have strong communication and organizational skills, an understanding of social media trends and best practices, experience with social media management tools and analytics, and a working knowledge of relevant regulations such as data privacy and GDPR.

What are the key metrics used to measure success in corporate social media management?

Key metrics used to measure success in corporate social media management include follower growth, engagement rate, click-through rate, reach, impressions, sentiment analysis, and website traffic driven from social media.

What are the top three social media platforms for corporate social media management?

The top three social media platforms for corporate social media management are Facebook, Twitter, and LinkedIn.

How often should a Corporate Social Media Manager post content?

The frequency of posts depends on the platform and the industry, but generally a Corporate Social Media Manager should post between 1-3 times per day on each platform.