How to Be Content Strategy Manager - Job Description, Skills, and Interview Questions

Sep 22, 2020 / 5 Minutes Read / By Albert

How to Become

Professional Organizations

FAQ

Links

The rise of technology has had a profound effect on the global economy. As businesses increasingly integrate digital tools into their operations, the demand for skilled tech workers has surged. This has led to higher salaries for tech professionals and increased competition for talent in the industry.

At the same time, it has created new opportunities for small businesses to leverage technology to grow and scale their operations. As a result, more companies are investing heavily in technology to stay competitive and remain profitable in the rapidly changing market.

Steps How to Become

Obtain a Bachelor's Degree. Content Strategy Managers typically have a Bachelor's degree in Communications, Journalism, or a related field.
Develop Your Writing Skills. Content Strategy Managers must have excellent writing skills. You can develop your writing skills by taking online courses, joining a writers' group, or writing for a blog or publication.
Gain Experience. Content Strategy Managers typically have experience in journalism, copywriting, or content marketing. If you don't have any experience in these areas, you can gain experience by interning at a content marketing agency or working as a freelance writer.
Get Certified. There are a variety of certifications available for Content Strategy Managers. These certifications demonstrate your knowledge and experience and can help you stand out from the competition.
Network. Networking is essential for Content Strategy Managers. Join professional organizations, attend conferences and industry events, and connect with other professionals in the field.
Apply for Jobs. Once you have the necessary qualifications, you can start applying for Content Strategy Manager positions. Make sure to tailor your resume and cover letter to each position you apply for and highlight your relevant skills and experience.

With the ever-evolving landscape of digital content, it is essential for Content Strategy Managers to stay up-to-date on the latest industry developments and trends. To remain competent, they need to be knowledgeable about the latest tools, strategies, and approaches for creating effective content. This can include studying industry publications, attending webinars, and networking with peers in their industry.

Content Strategy Managers should regularly review the analytics of their content to determine what is most effective and engaging with their audience. By staying informed and using analytics to inform their strategies, Content Strategy Managers can ensure their content is successful and relevant.

You may want to check Inbound Marketing Manager, Database Marketing Analyst, and Lead Generation Specialist for alternative.

Job Description

Lead the development and execution of content strategy for the organization
Develop content briefs for marketing campaigns and other projects
Research, evaluate, and recommend content types, formats, and delivery mechanisms
Manage content calendars and ensure timely delivery of content
Collaborate with stakeholders to ensure content is aligned with organizational goals
Establish best practices and standards for content creation
Analyze web traffic and analytics to determine content effectiveness
Monitor and report on progress of content strategies
Stay up to date on industry trends, technologies, and strategies
Manage and mentor junior content strategists

Skills and Competencies to Have

Strong knowledge of content marketing strategies and best practices.
Proficiency in SEO and keyword research.
Ability to develop and execute content plans that drive engagement and results.
Proven track record of creating high-quality, engaging content for multiple channels.
Understanding of the latest digital trends, technologies, and platforms.
Excellent writing, editing, and proofreading skills.
Ability to work collaboratively with cross-functional teams.
Excellent organizational, communication, and project management skills.
Ability to track, measure, and analyze content performance metrics.
Understanding of copyright and intellectual property laws.

Having a strong command of digital marketing and content strategy is essential for the success of any modern business. As a Content Strategy Manager, its important to have a comprehensive understanding of the principles and practices of content marketing, search engine optimization (SEO), and analytics. This means having a deep understanding of how to create, optimize, distribute, and measure content across different digital channels like websites, social media, and email.

the ability to analyze data and apply insights from that data to develop successful strategies is an essential skill. Being able to identify trends, recognize opportunities, and develop content plans that align with business goals is also key to success in this role. With these skills, Content Strategy Managers can create effective strategies that help drive engagement and ROI for their organization.

Trade Show & Events Coordinator, Mobile Marketing Manager, and Creative Director - Marketing are related jobs you may like.

Frequent Interview Questions

What experience do you have in developing and managing content strategies?
How do you approach creating a content strategy for a new project?
What techniques have you used in the past to measure the success of content initiatives?
Describe a challenging content strategy project you have worked on and how you overcame it.
What do you believe are the key components of an effective content strategy?
How do you ensure content is created and distributed in an efficient manner?
How have you used analytics to inform content decisions?
What do you think is the most important element of an effective content strategy?
How would you go about adapting your content strategy to target different audiences?
How do you prioritize and manage competing content initiatives?

Common Tools in Industry

CMS (Content Management System). A software platform used to create, manage, and publish content on the web. (eg: WordPress)
SEO Tools. Software tools used to help optimize websites for search engine optimization. (eg: Moz)
Analytics Tools. Software tools used to measure website performance and user engagement. (eg: Google Analytics)
Writing Tools. Software tools used to help writers create, edit, format, and publish content. (eg: Grammarly)
Content Auditing Tools. Software tools used to analyze existing content and identify gaps or inconsistencies in the content. (eg: Screaming Frog)
Collaboration Tools. Software tools used to facilitate communication, collaboration, and sharing of content between team members. (eg: Slack)
Research Tools. Software tools used to research topics, keywords, and trends related to content. (eg: Buzzsumo)
Social Media Management Tools. Software tools used to manage, schedule, and monitor social media accounts. (eg: Hootsuite)

Professional Organizations to Know

Content Strategy Alliance (CSA)
International Association of Business Communicators (IABC)
Content Marketing Institute (CMI)
Content Marketing Association (CMA)
Digital Content Marketing Association (DCMA)
American Copy Editors Society (ACES)
Society for Technical Communication (STC)
Product Marketing Alliance (PMA)
Association for Talent Development (ATD)
UXPA International

We also have Business Development & Marketing Manager, Product Marketing Strategist, and Consumer Insights Analyst jobs reports.

Common Important Terms

Content Marketing. Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract, engage and convert customers.
Content Audit. Content audit is the process of analyzing and evaluating a websites content in order to improve its quality, relevance and performance.
SEO. SEO stands for search engine optimization, which is the process of improving the visibility of a website in search engine results pages (SERPs).
Content Curation. Content curation is the process of gathering and organizing content from multiple sources and presenting it in a meaningful and useful way.
User Experience (UX). User experience (UX) is the process of creating products that provide meaningful and relevant experiences to users.
Brand Voice. Brand voice is the tone, style and personality with which a brand communicates to its audience.
Copywriting. Copywriting is the process of writing persuasive sales copy for the purpose of promoting a product, service or idea.
Content Analytics. Content analytics is the process of analyzing content to gain insights into user behavior, engagement and other important metrics.
Social Media Management. Social media management is the process of managing a businesss presence on social media platforms such as Facebook, Twitter and Instagram.
Content Strategy. Content strategy is the planning, development, and management of content in order to meet business goals.

Frequently Asked Questions

What is a Content Strategy Manager?

A Content Strategy Manager is responsible for developing and implementing content strategies that support a company's overall marketing objectives. They oversee the creation of content across multiple channels, including websites, blogs, social media, video, and print.

What responsibilities does a Content Strategy Manager have?

Responsibilities of a Content Strategy Manager include creating and managing an effective content strategy, researching and analyzing industry trends, developing engaging content for various platforms, optimizing content for SEO, and tracking performance metrics.

What skills are needed to be a Content Strategy Manager?

Skills needed to be a successful Content Strategy Manager include excellent writing and communication skills, knowledge of SEO, marketing and analytics tools, attention to detail, and the ability to work with cross-functional teams.

What qualifications are usually required for a Content Strategy Manager role?

Qualifications typically required for a Content Strategy Manager role include a bachelor's degree in marketing or a related field, at least 3 years of experience in content strategy and/or digital marketing, and knowledge of content management systems.

How much does a Content Strategy Manager typically earn?

According to Glassdoor, the average salary for a Content Strategy Manager is $68,845/year in the United States, although salaries can range from $48,000 to $99,000 depending on experience and location.