How to Be Beer Event Coordinator - Job Description, Skills, and Interview Questions

Jan 8, 2020 / 5 Minutes Read / By Albert

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Due to the increasing popularity of craft beer, there has been a growing demand for beer event coordinators. Beer event coordinators are responsible for creating and managing events that feature craft beers from different breweries. They are in charge of liaising with breweries, catering companies, music vendors and other vendors to ensure the events run smoothly.

They must also coordinate promotional activities such as marketing, advertising and social media campaigns in order to draw in customers and make the events successful. Beer event coordinators are also responsible for ensuring all safety and legal regulations are followed. With the right skills and experience, a beer event coordinator can be an essential part of the craft beer industry, helping to promote and enhance the craft beer culture.

Steps How to Become

Obtain the necessary education. Most employers prefer event coordinators to have a degree in hospitality, event planning, marketing, or a related field.
Gain experience. Many employers prefer to hire candidates with experience in coordinating beer events. Consider volunteering or interning at a brewery, bar, or other beer-related organization.
Develop strong organizational and communication skills. Event coordinators must be organized and able to communicate effectively with vendors, staff, and clients.
Become familiar with the craft beer industry. Familiarize yourself with the craft beer industry, including trends in the market and different types of beer.
Obtain certifications. Consider obtaining certifications related to beer events, such as a Certified Cicerone or a Beer Server Certification.
Network. Develop relationships with people in the craft beer industry, including brewers, distributors, and event planners. This will help you find job opportunities and stay up-to-date on the industry.
Market yourself. Create a portfolio of your experience and certifications to show potential employers. You can also create a website and use social media to promote yourself as an event coordinator.

Event coordinators who are reliable and capable are essential for a successful beer event. Being reliable means that the event coordinator is available to answer questions, provide feedback, and make sure all tasks are completed on time. Capability means they have the knowledge and experience to handle all aspects of the event, from start to finish.

A reliable and capable event coordinator will help ensure that the event runs smoothly and that all guests have a great experience. They will also be able to anticipate potential issues and act quickly to resolve them. This can help to create a positive atmosphere and ensure that everyone attending the event has an enjoyable time.

You may want to check Beer Brand Manager, Beer Quality Inspector, and Beer Delivery Driver for alternative.

Job Description

Develop event concepts that appeal to beer enthusiasts
Create budgets for events and monitor expenses
Source venues that are suitable for beer events
Negotiate contracts with vendors, suppliers and contractors
Develop and supervise the marketing plan for events
Coordinate the setup and breakdown of event equipment
Work closely with local breweries and taprooms to ensure quality products
Organize and coordinate beer tastings, dinners and other events
Manage the recruitment, training and supervision of event staff
Ensure health and safety standards are adhered to at events
Monitor event feedback and make necessary improvements
Maintain accurate records of event activities

Skills and Competencies to Have

Excellent organization and planning skills
Ability to stay organized and manage multiple tasks at once
Outstanding communication and interpersonal skills
Knowledge of beer varieties and industry trends
Knowledge of event planning regulations and requirements
Ability to develop and maintain strong relationships with vendors, suppliers, and sponsors
Strong leadership skills to coordinate multiple teams working on the same event
Attention to detail and creative problem-solving skills
Budgeting and financial management experience
Ability to adapt quickly to new situations and changing requirements

Organizing a beer event requires excellent coordination skills. Effective coordination ensures that all aspects of the event are running smoothly, from planning and scheduling to budgeting and communication. Without a dedicated coordinator to manage the event, it is unlikely that the event will be successful.

Good coordination requires strong organizational skills and the ability to handle multiple tasks simultaneously. the coordinator must have good communication skills to interact with vendors and ensure that all required supplies are available. Lastly, the coordinator must be able to think on their feet in order to adjust to changing circumstances and quickly resolve any unexpected issues.

With these skills, the coordinator can keep the event running smoothly and ensure that all participants have an enjoyable experience.

Beer Ambassador, Beer Taproom Manager, and Beer Server are related jobs you may like.

Frequent Interview Questions

What experience do you have coordinating beer-related events?
How do you ensure the safety and security of the attendees at beer-related events?
What strategies do you employ to ensure a successful event?
Describe your experience working with vendors and suppliers to execute a successful beer-related event.
How do you handle last-minute changes that arise when coordinating beer-related events?
What challenges have you faced when coordinating beer-related events and how did you overcome them?
Describe your approach to marketing and promoting beer-related events.
How do you handle customer complaints or feedback related to a beer-related event?
How do you stay up-to-date on the latest trends in the beer industry?
What do you believe sets you apart from other candidates when it comes to coordinating beer-related events?

Common Tools in Industry

Event Planning Software. software used to plan events, including budgeting, reservation tracking, and agenda management. (Eg: Eventbrite)
Social Media Management Software. software used to manage presence on social media platforms, such as scheduling and publishing posts, tracking engagement, and analyzing data. (Eg: Hootsuite)
Spreadsheet Software. software used to organize data into tables and charts. (Eg: Microsoft Excel)
Ticketing Software. software used to manage ticket sales for events, such as sale tracking, customer service, and analytics. (Eg: Eventbrite)
Email Management Software. software used to manage email marketing campaigns, such as creating templates, sending emails, and tracking analytics. (Eg: Mailchimp)
Event Scheduling Software. software used to coordinate event schedules, such as coordinating speakers, activities, and venues. (Eg: Doodle)
Database Software. software used to store and organize data for easy retrieval. (Eg: MySQL)
Reporting Software. software used to generate reports on event metrics, such as attendance, engagement, and revenue. (Eg: Tableau)

Professional Organizations to Know

Brewers Association
American Homebrewers Association
International Center for Brewing and Distilling
Beer Judge Certification Program
National Barley and Malt Summit
American Malting Barley Association
Great American Beer Festival
The Craft Beer Conference
Brewers of Europe
The Society of Independent Brewers

We also have Beer Consultant, Beer Mixologist, and Beer Sommelier jobs reports.

Common Important Terms

Beer Tasting. An event in which participants sample and evaluate a variety of beers.
Brewery Tour. A tour of a brewery, typically including tastings, educational talks, and an introduction to the brewing process.
Beer Pairing. The art of selecting beers to compliment certain foods or other beverages.
Tap Takeover. An event in which a single brewery takes over several taps of a bar or restaurant, typically offering a variety of their beers.
Beer Festivals. Large gatherings of brewers, vendors, and beer lovers, usually featuring multiple tastings, educational talks, and entertainment.
Cicerone Certification Program. A program designed to educate and certify beer professionals in order to ensure a high level of knowledge and customer service within the beer industry.
Draft System. The equipment used to dispense beer from a keg or cask.
Beer Styles. A broad classification of beer which encompasses many different varieties and flavors.

Frequently Asked Questions

What is a Beer Event Coordinator?

A Beer Event Coordinator organizes and plans beer-related events such as tastings, festivals, and brewery visits. They coordinate the logistics, vendors, and staff needed to make the event a success.

What qualifications are necessary to become a Beer Event Coordinator?

To become a Beer Event Coordinator, you should have knowledge of beer styles and production, plus experience in event planning and organization. Additional qualifications could include customer service experience, marketing skills, and knowledge of local laws and regulations related to alcohol service.

How many people typically attend a beer event?

The size of a beer event can vary greatly depending on the type of event and the location. Tastings may have as few as 10 guests, while festivals may have thousands.

What is the average cost for hiring a Beer Event Coordinator?

The cost for hiring a Beer Event Coordinator will depend on the scope of the project and the services provided. Fees typically range from $50 to $250 per hour and may include additional expenses such as travel costs.

What is the best way to find qualified Beer Event Coordinators?

The best way to find qualified Beer Event Coordinators is to contact professional event planning organizations or to ask for referrals from friends and colleagues who may have used the services of a Beer Event Coordinator in the past.